SWOT Analysis And Development Strategy Of Outdoor Cross-country Race In Western Hunan

With the rapid development of the social economy,the improvement of people's quality of life and the promotion of the national fitness program,people's concept of pursuing health has gradually increased.In recent years,marathon events have become increasingly popular and favored by the general public.Cross-country running is a new outdoor sport related to marathon,mainly relying on the advantages of outdoor natural environmental resources in various regions.The number of participants and the number of events held each year Are constantly increasing.Along with the sports upgrades of the early road runners and hikers,cross-country running is a popular fashion sport that has rapidly emerged after the marathon.It will soon become the explosion point of outdoor sports in the future,and is developing towards specialization and branding.Because of its unique advantage of holding outdoor sports events,the Xiangxi region has held outdoor trail running events of different levels in succession in recent years.However,due to the lack of effective market development for the development of outdoor cross-country running events in the western Hunan region,the road to brand building of the event is not smooth,resulting in the inability to continue the development of high-quality cross-country running events in the western region.The development of outdoor cross-country running events is facing a serious challenge.This article takes the outdoor cross-country running events in the western Hunan area as the research object,and analyzes the development status of outdoor cross-country running events in the western Hunan area by using the methods of literature,field investigation,expert interviews,case analysis,and logic analysis..Finally,using SWOT analysis and research methods,it analyzes the advantages,disadvantages,opportunities and threats faced by the development of outdoor cross-country running in western Hunan.Its advantages are mainly reflected in:abundant natural resources;mysterious human resources;rich tourism resources;disadvantages are mainly manifested in: backward urban infrastructure and shortage of event funds;boutique events cannot be continued;inadequate event management systems;outdoor sports The lack of professional talents;opportunities are mainly reflected in the strong support of relevant national policies;the demand for the outdoor cross-country race market;the improvement of the event management system;the main threats are: the contradiction between the development of outdoor cross-country race events and ecological protection;outdoor The competition in the cross-country race is fierce.In order to better guide the future development of outdoor cross-country in Xiangxi.Based on the SWOT analysis,this paper combines the current situation and existing problems of outdoor cross-country races in the western Hunan region,and puts forward constructive opinions and innovative development measures around the development of outdoor cross-country races in the western Hunan region:(1)clear goals To cultivate brand sports events;(2)establish an outdoor rescue system to improve the safety of events;(3)strengthen the promotion and popularization,emphasize the socialization of events,and broaden the channels of event funding;(4)promote the rational use of resources and protect the natural environment,No traces in the mountains,adhere to green development;(5)Strengthen the cultivation of outdoor human resources and enhance the professionalism of running events(;6)Increase the investment in infrastructure to create convenient and fast transportation and communication conditions;(7)Excavate events Features,enhance competition competitiveness;...