Research On College Students' Consumption Values In The Internet Age After 00

With the continuous progress of society and the rapid development of the economy to today's information age,technological change and innovation are driving the overall progress of human society.Under this environment,China has gradually entered a higher level of consumer society.Under this situation of rapid economic growth The Internet is essential to everyone like air.During the "Thirteenth Five-Year Plan" period,the country also put forward the "Internet +" action plan,hoping to continue to promote the overall development of all walks of life through the deep integration of the Internet and traditional industries,change people's lifestyles,and thus promote China's economy into a new Stage of development.As the "Thirteenth Five-Year Plan" approached the stage of closing,the Internet has become more and more closely integrated with various industries,and its innovation and integration are also increasing.Born in the era of the rise of the Internet,the "post-00" college students who grew up with the development of the Internet have experienced the rapid development of the entire society and become the main group of contemporary college students.They are active in thinking,pursuing individuality,leading fashion,and have consumer psychology and consumption concepts that are in line with the characteristics of the times.Therefore,under the background of the rapid development of the Internet,the consumption values of Chinese post-00 college students have undergone very important changes.The establishment of college students' consumption values provides a large environment for external growth.At the same time,the combination of the Internet and all walks of lifehas a subtle influence on the formation of the correct consumption values of post-00 college students.However,since the "post-00" college students mainly live in schools,they not only have no experience of living in society or financial management,but also have been influenced by different aspects from the outside world,so their consumption values are formed in multiple ways,But also very immature.After "00",college students are not only the new generation of social development,but also the builders and successors of the socialist cause.Therefore,it is particularly important to have good consumption values.The correct consumption values will not only directly affect the healthy growth of the "post-00" college students,but also have a strong demonstration effect on the consumer behavior of the "post-00" college students.The comprehensive development level of their comprehensive qualities is related to the development of socialist education modernization with Chinese characteristics.Under such circumstances,studying the consumption values shown by the consumer behavior of post-00 college students has very important academic theoretical value and practical application value for improving the development of post-00 colleges.This article takes the post-00 college students' consumption values as the core of the research in the Internet era.The content is mainly composed of five parts.The first part mainly summarizes the research background,research purpose,review of relevant research literature at home and abroad,research ideas,research methods and innovation points;the second part mainly summarizes the issues related to values,consumption values and the impact of the Internet on values,The theoretical foundation of this topic is expounded;the third part takes 520 students from different universities in Shanxi as the survey object,and through the questionnaire survey to understand the status quo of the post-00 college students 'consumption values in the Internet era;"The problemsof college students' consumption values,explore the reasons for these problems;the fifth part proposes guiding goals and countermeasures for strengthening the"after 00 "college students' consumption values.