The Research Of College Students' C Ultural Consumption Under The Back Ground Of "Internet Plus"

The cultural consumption conditions along with the development of the society,with the "Internet plus" era,people's demand for cultural consumption more urgent,groups of college students has been the focus of society,at the same time using the Internet as one of the main groups,and their cultural consumption behavior,and changes with the development of the Internet plus "form.What" Internet plus the cultural industry has brought about the effects of College Students' cultural life,the cultural consumption shows the characteristics and trends of what the author,with a strong interest in this problem are studied.Based on the principle of combining theory with practice,this paper takes college students as the research object,and uses literature research method and questionnaire survey method to explore and research.The full text is divided into four parts.The first part: introduction.This part clarifies the background and significance of the research,mainly combing the research results of cultural consumption at home and abroad,laying the foundation for the research of this topic,and expounds the research contents,research methods and possible innovations.The second part: the theoretical support and new features of college students' cultural consumption under the background of "Internet plus".This part first elaborated in this paper,we study the theory of support,and then separately from the diversification of cultural consumption type,cultural consumption willingness and interactivity,palm stronger cultural consumption become a new trend,forming a new consumer attitudes and consumption habits as well as the network culture environment with virtual nature and complexity of these a few respects the new characteristics of the college students' cultural consumption are discussed in details.The third part: the problems and cause analysis of college students' cultural consumption in the background of "Internet plus".This section is divided into two sections,mainly combining with questionnaires respectively describes the background of "Internet +" four major problems of the college students' cultural consumption,and on the basis of analysis of the reasons these problems.The fourth part: "the guiding strategies of College Students' cultural consumption Internet plus background.This part is the key content of this article.On the basis of the above three parts,this chapter expounds four ways to correctly guide college students' cultural consumption: to cultivate good social atmosphere;to optimize the cultural consumption environment;to give full play to the function of cultural education,and to enhance college students' self cognition.