Research On The Promotion Path And Strategy Of Public Winter Sports In Henan Province

With the successful bid for the 2022 Winter Olympics in China and the national call for “driving 300 million people to ice and snow sports” put forward by General Secretary Xi Jinping,with the promotion of the popularization and development trend of the popular ice and snow sports in the country,it is inevitable for Henan Province to promote ice and snow sports Row.Therefore,the current status and path of the development of mass ice and snow sports in Henan Province has become the primary problem that must be solved.In this paper,literature review,logical analysis,investigation and SWOT analysis are used to study the promotion of snow and ice sports in Henan Province.This paper clarifies the development status of the mass ice and snow sports in Henan province,finds out the existing problems in the promotion of the mass ice and snow sports,finds out the influencing factors of the mass ice and snow sports in Henan Province,and further puts forward the strategies to develop the mass ice and snow sports in Henan Province.Based on the survey of ski participants and the visit to large-scale ski resorts in Henan Province,it is found that sufficient number of ski resorts,convenient transportation and large population participating in winter exercise in Henan province are the main advantages of the development of ice and snow sports.However,at present,the main factors restricting the development of ice and snow sports in Henan province are as follows: insufficient attention from the government,insufficient publicity of ice and snow sports,weak awareness of the masses to participate in ice and snow sports,the most important is that a good ice and snow culture has not been formed,and the atmosphere of ice and snow sports is lacking.At the same time,it is found that the successful bid of 2022 Winter Olympic Games has a certain promoting effect on the mass ice and snow sports in Henan Province.Finally,according to the development status of the mass ice and snow sports in Henan Province,SWOT countermeasures are put forward.In the development of ice and snow sports,it should: combine the advantages and opportunities of the development of ice and snow sports in Henan Province,explore opportunities and make rational use of resources;Then at the same time,overcome the disadvantage of developing ice and snow sports in Henan Province,seize the opportunity and try to overcome the disadvantage.At the same time,in response to external challenges,stimulate the existing advantages of Henan province,actively respond to threats to maintain the advantages;Finally,the paper analyzes the disadvantages and challenges that restrict the development of ice and snow sports in Henan province,and solves the threats and avoids the disadvantages in advance.Based on the current status of the development of ice and snow sports in Henan Province,this article proposes the following countermeasures and suggestions: Increase publicity and turn potential groups into a stable physical exercise population;Ski resorts increase their own advantages and combine with traditional ice and snow culture,attract tourists to experience and form ice and snow sports habits;Develop the ice and snow industry and the science and technology Winter Olympics;Integrate existing superior resources and use the advantage of the Winter Olympics to host highlevel sports events;Focus on the main recommendations for the cultivation of ice and snow reserve talents,with a view to Henan Provincial mass ice and snow sports development contributes meager force.