Development Of Taiyuan City Sports Club Of The SWOT Analysis

The early 21st century, along with our country's high-speed economic boom, the rhythm of people's living is speeding up, then working pressure also more and more big, people once walked into the "first catch economy" error. Make a lot of entrepreneurs, but also there are many Jun-yao Wang type of tragedy. Everyone for health consciousness and check, SARS, H1N1 terrorist sexual diseases such as appear more people was a wake-up call. Nowadays, people have realized profoundly to health is the fundamental, all health conscious strengthened, taking part in physical exercise, more and more people are taking part in physical fitness enthusiasm degrees is unprecedented upsurge. Sports fitness has become people to work and daily life, especially an indispensable part of the 2008 Olympic Games in Beijing will be hold successfully, and promote more people fitness demand rapid increasing, and the public fitness needs increasing diversification has also presents the situation. Throughout the constantly emerging out various fitness center, there was also a lot of commercial health club. But because China's fitness club development is still in its early stages, yet industry standards, and the lack of form of whole market management, leading to numerous fitness club the varying degree to participate in "the price war" malignant competition, ignoring fundamental service quality, inevitably affected the fitness club and the industry's orderly and healthy, sustainable development.In order to avoid sports body-building market more vicious competition, in order to better help Shanxi sports body-building market healthy, smooth and fast development, but also for a business operator providing effective marketing scheme. This study to Taiyuan city 15 sports fitness club as the research object, and through its development status and inspect the interview with the club, that the club real in internal conditions and external environment, SWOT analysis method to analyze it research, make clear its own advantage and disadvantage factors existing in and external environment of threat to the opportunity and, on this basis, the reference of foreign fitness club operation mechanism, marketing tools and other advanced method, the paper makes a comprehensive:commercial fitness club pays special attention to the quality of service in implementation multiplication operation based on and take a market defensive marketing strategy, develop new sports body-building market and realize the growth and club membership Numbers of its earnings, towards a healthy direction. This study aims to obtain objective and accurate realistic basis, formulate Taiyuan city sports fitness club health development can choose, countermeasures for the development of sports fitness club in Taiyuan city made some theoretical and technical contribution.