A Study On The Development Of Sports Dance Training Institutions For Children In Zhuzhou Based On SWOT Model

Sports dance is a highly artistic and competitive aerobic exercise,which is transformed from social dance.It is a kind of walking pas DE deux with men and women as partners.It is a dance performance that USES prescribed technical footwork and artistic expression.Sports dance has been introduced into China for more than 30 years.As an emerging sports project,sports dance has been favored by Chinese people through its distinctive appeal over the past 30 years,and has been developing vigorously and gradually forming a great influence.Based on children's sports dance training organization development countermeasures in zhuzhou city as the theme,through questionnaire investigation,literature and mathematical statistics,expert interview method,the method of the industry in zhuzhou city sports dance teachers strength,scale,fee standards,and student feedback,and the external environment such as status indicators investigation statistics,the use of SWOT analysis of zhuzhou city sports dance industry internal and external factors are classified summary,the advantages and disadvantages in the corresponding strategic measures.Investigation,according to the results of zhuzhou city sports dance training industry as a whole under the environment of upward facing management is not standard,the insufficiency of educational experience,many problems such as lack of long-term strategic expansion planning,at the same time concept of male students objectively rejection,big student attrition,external problems such as market confusion and the erosion of the big cities.Aiming at the above problems,this paper sorted out the internal advantages and disadvantages and external opportunities and challenges of Zhuzhou dancesport training institutions through SWOT analysis:(1)Internal advantages:Low entry threshold and high investment yield;The comprehensive quality of the training teachers is high;Performance and competition are widely used in teaching.(2)Internal disadvantages:small size of the organization and lack of market competitiveness;Uneven allocation of teaching resources and obsolete teaching methods;Lack of long-term strategic planning,conservative business strategy.(3)External opportunities:National policy support;sports industry scale expansion;Zhuzhou economy has developed rapidly with a huge potential customer base.People attach increasing importance to and are willing to pay for the spiritual life;New technologies and business models stimulate the upgrading of the education industry.(4)External threats:imbalance of male and female students;Lack of supervision and management;High student turnover rate;Changsha siphons students and teachers.In to sort out the various characteristics of zhuzhou city children's sports dance training institutions of SWOT,combining with the advantages and opportunities,disadvantages and opportunities,advantages and threats,weaknesses and threats respectively puts forward some countermeasures to growth strategies,reverse,diversified business strategy,protective countermeasures and so on four aspects of strategy,in which growth strategy(strategy)is the most accord with the actual situation of zhuzhou city sports dance training market at present:(1)Give full play to their own advantages and seize market growth dividends.Strive for preferential policies,hold large-scale events,combine emerging technologies,seize the growth market,and achieve industrial upgrading.(2)Take advantage of external opportunities to complement their own shortcomings.Introduce external resources,expand the scale of the enterprise,learn advanced experience,improve the management level,actively publicize,expand the influence of the industry.(3)Expand their own advantages and actively expand business.Innovate the teaching mode,expand the teaching content,construct the location characteristic,form the competitive advantage,and strengthen the survival ability of enterprises.(4)Improve their own disadvantages and guard against external risks.Strengthen supervision,improve industry self-discipline,and enhance service awareness.