Cultural Thinking On The Phenomenon Of "Learning Broadcast Heat"

In recent years,with the rapid development of the mobile Internet,"learning broadcast" has gradually entered the public's field of vision."learning broadcast" is the abbreviation of "learning to play video",which appeared in the form of "learning live broadcast",and was later known by more people in the form of short video."learning broadcast" was the first to spread on social networking sites abroad.Nowadays,more and more student groups in China are also keen to broadcast their test preparation process or record their daily learning and share learning methods in the form of short videos,which has set off a wave of learning on the Internet.Bilibili is a leading youth cultural community in China,with nearly 100 million monthly active users and an average of 1 billion user interactions per month.With a thriving community ecology,bilibili has a pivotal position and influence among young people,and it is also the largest gathering place of learning broadcast groups in China.This paper takes the phenomenon of "learning broadcast heat" on bilibili as the research object and makes an in-depth study on it,so as to provide reference for the dissemination of "learning broadcast" video and the innovative development of other learning videos.Firstly,this paper summarizes the origin and significance of the research,summarizes the relevant key words,and analyzes the research methods of this paper,including literature research method,content analysis method and case study method,so as to lay a foundation for the research.Secondly,the development of bilibili and "learning broadcast" is summarized,the definition and main body of "learning broadcast" are defined,and the development of "learning broadcast" is attributed to the influence of culture,media environment,technology,platform and other factors.Then,based on the phenomenon of"learning broadcast heat" on bilibili,a certain number of popular "learning broadcast"videos are selected for content analysis.On this basis,combined with specific and typical cases to think about the cultural phenomenon of "learning broadcast heat ".Finally make a summary and reflection.The study found that "learning broadcast" has rich cultural connotation.It not only has the characteristics of a subculture of Internet youth,but also embodies a strong visual cultural color.The construction of ceremonies and the presentation of stylized performances are also important culture characteristic.At present," learning broadcast "has good development prospects,but it also needs to be alert to the problems of excessive virtual socialization,excessive ritualization and difficulty in profitability that may occur in the development process.