Contemporary Youth Subculture Characteristics In The Application Of Visual Design

From 20th Century it has been a times which the youth could not be ignored anymore. Furthermore, the impact on the traditional culture and society, which of the youth’s behavior and concept, is intense increasingly. Youth subcultures, as a worldwide cultural phenomenon with universal meaning and a different special value and behavior pattern which defined by age from mainstream culture, is being paid more attentions. Concerning our country, contemporary youth is revealing its’existence with the distinctive culture characteristics. We can say that, as the fresh blood of the society, the youths’value, mode of thinking, spiritual pursuit and its’life style is different from the old generation more or less. It requires attention, research, understanding and extending by the mainstream society. However the spreading of culture can’t do without communication, which needs method and media. The quality and value of mental product and its derivatives depends on the resonance of the communication between men, stuffs and environment.With the purpose of spreading, visual communication design should play the role directly. As the top layer of information media, we could work out the solution from the contemporary youth subcultures, if it could trigger the thinking sparks by grasping the sensory stimuli but not tended to be in vulgar and routine.By this thesis, we will example analysis youth subculture features on embodiment of graphic design, and explore whether the guidance of the design could sublimate the fresh originality and positive attitude in the youth subculture. Specific to the project, the visual image system design of Live House (Live Music Pub&Bar) will be the research point, which we can analysis and taste the spiritual pursuit and fresh idea of the youth subculture. Meanwhile these two elements will affect mutually and be used for researching culture morphology and the new trend of design. Part of subculture today will grow into the mainstream culture tomorrow and to the visual designer, it will bring more significant responsibility.