Research On Network Attention Of China's Sports Tourism Based On Baidu Index

Sports tourism,as a new business form that deeply integrates sports industry and tourism industry,means that consumers can temporarily leave their place of residence within a certain free time and go to sports tourism destinations independently,with sports as the main content,to participate in sports projects,on-site spectating and venue tour are the main forms to meet the needs of fitness,leisure and entertainment,and provide consumers with sports tourism products and related supporting services,involving a wide range of cross-border industry integration and development of new formats.The powerful functions and wide applicability of the current Internet have become a technological force that cannot be ignored,such as social development,technological innovation,industrial integration,and inter-industry integration of various industries.With the "Internet+",strategy proposed,the close integration of the Internet and the real economy has promoted the complementarity and scientific allocation of social resources and expanded the new space for the development of sports tourism.The development of the sports industry with the help of the Internet is an inevitable trend of the development of the times,and it is also an urgent requirement to innovate and improve the marketing development strategy of the sports tourism industry to meet the public's demand for sports consumption.The importance of cross-border integration and development of the Internet and sports tourism has become increasingly prominent.Through consumer network attention,consumers' consumer trends and new trends in the consumer market are explored,data support is provided for sports tourism to upgrade,and scientific basis and direction are provided for studying sports tourism The guidance reflects the importance of the Internet in the consumer information search and decision-making process.Therefore,whether it is based on sports tourism marketing strategies,sports tourism market layout or satisfying consumers' sports consumption needs,the in-depth discussion of the spatial and temporal characteristics of sports tourism network attention and its influencing factors urgently need to be expanded and developed in the context of the InternetThis article takes China's sports tourism as the research object,takes the network attention as the theoretical entry point,and takes the National Bureau of Statistics,the General Administration of Sports and the statistical bureaus of various provinces as the main data sources.It uses literature,knowledge maps,mathematical statistics,logical data analysis and other research methods,combined with sports industry economics,statistics,tourism geography and other related theories,with the help of Baidu index for many years of continuous user attention index to comprehensively explore and analyze the spatial and temporal differences of China's sports tourism network attention and its influencing factors,it aims to lay a theoretical foundation for the integrated development of the Internet,big data,etc.and the sports industry,provide data support for sports tourism marketing and scientific planning and layout,and contribute to the promotion of sports tourism innovation and development and the promotion of mass sports consumption.The study found:(A)China's sports tourism has shown a good development trend.The sports and leisure industry has received more and more attention.The concept of mass consumption has been constantly changing.Sports tourism has become a popular fashion consumption method popularized by the public.(B)In terms of time,from 2011 to 2018,the network attention of China's sports tourism still presents a seasonal and steadily increasing development trend;the inter-annual difference changes are relatively large,and the seasonal differences in inter-year differences show the trend of shrinking,the monthly difference in the network attention of sports tourism is in a trend of wave-like expansion,the seasonal difference is very obvious,and is constantly expanding,and the precursory effect of the attention of sports tourism network during the Golden Holiday is obvious.(C)In terms of space,in areas with developed economies,high Internet information penetration rates,and high visibility in cities,sports tourism network attention is high,and sports tourism network attention has always been at a high level.The differences in the attention of sports tourism networks in the three western regions and provinces are obvious,but the overall difference shows a downward trend,and the consumption structure is constantly optimizing.(D)The development of the national economy and the continuous improvement of the people's quality of life,their consumption concepts have changed a lot,prompting regional differences in sports tourism destinations,differences in attractions,destination locations,and consumer interest.China's sports tourism network attention has a superimposed influence;distance is no longer a hardware condition that prevents people from conducting long-distance sports tourism,and consumer interest and demand play an increasingly important role.(E)People's demand and dependence on the Internet is getting higher and higher.The mass consumers are more and more inclined to obtain relevant information of sports tourism destinations through timely,fast and practical mobile phone mobile terminals,and more quickly carry out sports consumption,timely,effectively track real-time information to avoid blind consumption.Suggests:(A)Attaching great importance to the development of China's sports industry reflected in the era of the Internet and big data,track and interpret policies related to the development of sports tourism in a timely manner,pay attention to national policy guidance and the coordination of local governments for macro-control,and create a good development atmosphere and Big environment.(B)Attaching great importance to accurately grasp the off-peak season of sports tourism and conduct differentiated marketing;(C)Paying attention to making full use of emerging information technologies such as the Internet and big data,grasp the major development trends of the sports tourism market,innovate sports tourism marketing models and strategies,and effectively plan and expand the sports tourism consumer market in advance;(D)Attaching importance to improving the construction of urban sports tourism foundation and supporting facilities,promote the integration of sports tourism and services,and give full play to the advantages of regional economic conditions of sports tourism;(E)It attaches great importance to the development of quality sports tourism and leisure service projects during holidays,and creates unique sports tourism industry brands and sports cultural characteristics to meet the diverse sports tourism consumer needs of sports tourism consumers.