| As an important form of cultural and sports tourism,sports tourism plays a key influence on realizing people’s pursuit of a better life,satisfying their need for outdoor fitness,promoting the dissemination and exchange of culture,increasing sports consumption,and enhancing people’s physical health.In recent years,with the strong support of national policies on sports tourism,the construction of sports tourism routes,the development and improvement of sports tourism attractions,and the excavation of sports tourism resources,people have engaged in new ways of tourism activities,making sports tourism "stand out" among many forms of tourism,becoming an oasis of respite from people’s laborious lives.Oasis.In a time when the Internet is closely integrated with life,travelers generally choose to seek help from the Internet in order to meet their needs for sports tourism-related information,and these online search behaviors leave traces on the Internet,forming sports tourism big data.Qingdao city has rich marine resources,gorgeous scenery,four-way traffic,pleasant climate,vast sea area,both the unique coastal sports tourism resources and deep sports cultural heritage,is the ideal place for sightseeing and vacation.As the co host city of the29 th Olympic Games,Qingdao has successfully concluded the Olympic sailing race and Paralympic Sailing race in Qingdao Olympic Sailing Center,which has not only improved the sports venues,equipment and facilities of Qingdao,but also improved the tourism environment of Qingdao,improved the urban status and popularity of Qingdao,and vigorously spread the coastal sports culture of Qingdao,It has promoted the development of coastal sports tourism in Qingdao.Based on this,the article will take the Qingdao Olympic Sailing Center as a case study,and use the search data and online texts of netizens on Qingdao Binhai Sports Tourism included in the Baidu Index Platform as the basis for information.The research methods of literature analysis,quantitative research method,mathematical and statistical method,field survey analysis method and logical analysis method are used to analyze the temporal distribution characteristics,spatial distribution characteristics and related influencing factors of Qingdao coastal sports tourism’s online attention in the past ten years using the formulas of interannual variation index,seasonal concentration index,geographical concentration index,human comfort index and gray correlation degree.The following main conclusions are drawn:Temporal distribution characteristics: Qingdao Binhai sports tourism network attention from 2011 to 2020 generally showed a trend of first increase and then decrease,of which 2016 has the highest degree of attention;the season shows obvious off-peak season characteristics,July and August are the peak season,summer network attention is the highest;intraweek concern and holiday concern have obvious "precursor" characteristics,Monday to Wednesday increase,Thursday slightly declined,Friday began to decline sharply,the statutory holidays before the holiday a few days of attention increased.Spatial distribution characteristics: the top three provinces in terms of attention are Shandong Province,Beijing and Jiangsu Province,and the geographical regions with higher attention are East China,North China and Central China;the degree of concentration of spatial distribution of sources is small,and the annual geographical concentration is between 22-33,and the spatial dispersion of sources shows an undulating trend during the decade;the degree of difference in spatial distribution is large,and the inter-provincial differences and inter-regional differences are The spatial differences in network attention are gradually moderating with the development of economy and society.Influencing factors: The awareness and reputation of Qingdao tourism destination,climate factor,spatial distance of tourism destination,inter-regional economic development level factor,population size factor and transportation condition factor all have different degrees of influence on the network attention of coastal sports tourism in Qingdao.Suggestions based on the research results: combine the climate characteristics of Qingdao city,carry out coastal sports tourism projects suitable for different seasons,break the barrier of off-peak season,and strive to develop all-season tourism;innovate the marketing mode,make the tourism marketing mode online and offline combination;the government strongly supports,respond to the national policy,combine the characteristics of the region,and create a unique coastal sports tourism industry;introduce high-quality talents,stimulate the innovative vitality of talents,and Occupy the innovative talent highland. |
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