Research On The Image Evolution Of E-sports Based On Discourse Theory

In recent years,e-sports,as a new form of sports,has further enhanced its audience coverage and social influence with the help of smart phones,network broadcast and other new media and communication methods.The national development and reform commission issued a notice on the action plan to promote consumption-driven transformation and upgrading in April 2016,which pointed out that under the premise of good intellectual property protection and guidance for young people,enterprises should be the main body to hold national or international e-sports entertainment events.In the 13th five-year plan for the development of the sports industry released by the general administration of sport of China in July 2016,it was pointed out that sports projects such as snow and ice,outdoor sports in mountainous areas,water sports,motor sports,aviation and e-sports should be focused on to guide the development of consumption-led fitness and leisure projects.With the rapid development of e-sports in China,media reports on e-sports are increasingly frequent.The original image of e-sports developed from online games is negative,which is also due to the media's negative presentation of its image in the initial stage of e-sports development.Media reports such as "stigmatization" and"tagging"always accompany the development of e-sports.However,with the increasing influence of e-sports in sports,business,education and other aspects,the media image of e-sports is gradually changing,and has undergone the evolution process from deconstruction to reconstruction in media reports.In this process,the evolution of e-sports media image is influenced by political,economic and cultural factors,presenting a new development trend.Based on the image of e-sports in our country as the research object,adopts the discourse theory,adopts the research method of combining literature analysis,case analysis and content analysis,and takes the e-sports report of People's Report as the research sample to discover its reporting characteristics of e-sports.This paper analyzes the characteristics of e-sports image evolution and the factors influencing e-sports image evolution from the perspectives of e-sports image evolution process and the discourse logic of e-sports image construction,in order to enrich the theoretical dimension of e-sports research and promote the real and objective shaping of e-sports image.