A Research On Tianjin Education Marketing Strategy Of H Education Group

With the rapid development of Internet technology,all aspects of people's lives are changing,and the education people are receiving is constantly changing.The development of education informatization is an important manifestation of this.Many companies are targeting this market.With the emergence of big data,artificial intelligence and other technologies and national policy support,smart education has become a hot spot in the market,attracting many capitals to chase.In the fierce market competition,it is necessary for H Education Group to use marketing methods to compete with other enterprises in order to open the market in Tianjin.This article uses marketing related theories and methods to study the marketing activities of H Education Group in the Tianjin market.First,the PEST and Porter's five-force analysis model were used to analyze the marketing macro environment and industry competition environment of the H education collective in the Tianjin market.Through the analysis of the two models,it is found that the whole macro environment is favorable for the development of the group in the Tianjin market,but in the competitive environment of the industry,H education group has extremely fierce competition in the Tianjin market.Then,the company's internal conditions were studied,the company's basic development and business system were elaborated,and the advantages and disadvantages of H Education Group's marketing in the Tianjin market were compared and analyzed.The existing problems were raised based on the7 Ps theory.Finally,according to the STP marketing theory,the company's development in the Tianjin market will be discussed in detail from market segmentation,target market selection and market positioning,and from seven aspects of perfecting product strategy,optimizing pricing strategy,strengthening channel strategy,enhancing promotion strategy,people strategy,physical evidence strategy,and process strategy.The H education collective's marketing strategy in the Tianjin market has been optimized and designed,and it has proposed guarantee measures such as improving technical support capabilities,building college marketing teams,improving service management systems,improving marketing organization structure,and strengthening company culture.The optimization and improvement of marketing strategies can enable H Education Group to carry out the company's business more smoothly in the Tianjin market and ensure the company's healthy and sustainable development.