Research On Henan Marketing Strategy Optimization Of H Education Group

As an extension of vocational education,higher vocational education "upgraded to undergraduate" is an important link in the national education structure.In recent years,it has received great attention.At the same time,with the rapid development of China’s "upgraded to undergraduate" education and training industry,all kinds of old brand education enterprises have stepped into the "upgraded to undergraduate" education and training industry,and the competition is fierce.For enterprises,marketing strategy is particularly important.Doing a good job in marketing is the top priority of enterprises.Using the methods of literature,comparative analysis and field research,with the help of marketing strategy theory and starting from marketing theory,this paper summarizes and summarizes the relevant research on education and training market and vocational education marketing strategy at home and abroad.Secondly,it discusses the relevant basic knowledge used in the analysis process of this paper,which provides a theoretical basis for the follow-up analysis and implementation.Then,taking the Henan market of h education company as an example,through the understanding of his current enrollment situation in recent years,we found its problems in marketing strategy and marketing strategy.Through the analysis of the causes,we put forward targeted improvement countermeasures and guarantee measures.The main research argument of this paper is that the Henan market is in the stage of rapid development.focus on improving product quality,developing teaching R & D team,constantly developing and improving new teaching system,carrying out product portfolio,flexible pricing,adjusted to "one policy for one school,one price for one city",to meet the needs of more consumers.At the same time,consider reducing teaching costs and reducing prices,which will help to increase consumers’ purchase desire.Set up online application software,increase investment in online sales channels and enhance brand awareness,use the publicity means of new media to innovate the traditional publicity methods and develop "in-depth experience marketing";improve the teacher training system,strengthen talent training,pay close attention to the development of talents,formulate appropriate work plans for employees and reduce personnel mobility.create a professional and unified campus environment,set up super IP characters,innovate tangible display content and increase enterprise publicity.Finally,strengthen the whole process,multi link and all-round service to customers,reflect brand differences,improve service quality,and help the long-term development of the enterprise.It is expected to help improve the competitiveness of H education group in Henan market,and also provide certain reference value for other similar enterprises.