| Economic progress leads to the renewal of social form,cultural form and new media technology,which leads to the separation of discourse power in interpersonal relations and class.As an important part of the youth group,college students have less social resources and are marginalized in society,but they have won more and more voice in social development and cultural progress.The original "shake shoulder dance" video was introduced from abroad,in the country by the students of major universities adapted and filmed with the characteristics of the school's imitation video and uploaded to the network platform,triggered the replication of the group of college students,and attracted the participation of the mainstream media.College students in the process of self-portrait self-guided to add self-real expression and appeal,trying to highlight the characteristics of youth sub-culture.This paper uses interview and case analysis to study.The author analyzes and interprets the network imitation video represented by "shaking shoulder dance",and tries to understand what kind of realistic situation it faces in the interview with the college students,and then,as the representative of the network imitation video,analyzes its communication,recognizes the advantages and disadvantages of the network imitation video transmission,puts forward feasible suggestions for its subsequent development,and finally,through the interpretation of the "shaking shoulder dance" video,we can learn more about the cultural preferences of the youth groups.Try to get rid of the "imitation" framework,independent lying out more popular cultural works.The first chapter for the "shaking shoulder dance" video in the college students in the college students crazy spread this phenomenon,through the interpretation of video content to summarize the commonality of "shaking shoulder dance" video content,to refine its youth sub-cultural characteristics;The impact of video on college students' real life is influenced by these four dimensions to understand the state of college students in the process of participating in online imitation video.The second chapter is based on the interview analysis of the previous chapter,the university students to participate in the "shake shoulder dance" video creative motivation to carry out a deep excavation,interpretation of its identity anxiety in the era of social fission hidden.This anxiety comes not only from the confusion of others in the social media epidemic and the identity confusion caused by the mainstream discourse,but also from the impact of urban life and virtual life in the process of urban modernization.The third chapter interprets the video from the two levels of cultural connotation and video form: analyzing the video from the characteristics of resistance and identity at the cultural level,understanding that youth subculture is the internal cultural driving force in the process of video creation,and analyzing the technology and content from the two aspects: technology provides a new carrier for the spread of youth subculture and provides a gathering virtual space for youth subculture.From the content,body movements,lyrics,music imitation for the video to provide a framework for creation,young sub-cultural groups in which "embedded" personalized expression.The fourth chapter is based on the previous analysis of the case of "shaking shoulder dance",in the creation of motivation and culture-driven two levels of the network imitation video theoretical induction,reflecting its existing limitations,and then for the creation of network imitation video made relevant recommendations.The author builds the healthy development path of college students' group creation network imitation video from the three aspects of fine production of creative groups,technical support of video platform and guidance of official government dialogue.The final conclusion part summarizes the previous research and puts forward the shortcomings and prospects of the research. |
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