| The training of high level basketball players in schools has gradually become one of the important sources of reserve talents for competitive basketball in China."China sports lottery cup" men's high school basketball competition,as the highest basketball level of middle school students in shandong province,shoulders the dual task of strengthening the physique of teenagers and cultivating reserve talents for competitive sports.With the continuous reform of basketball in China,CBA is moving towards the road of materialized operation.CBA,WCBA and other games mainly hosted by CBA are getting increasingly advanced and well developed.In this context,the management mode of games held by the government for a long time cannot meet the needs of modern development,and the multi-governance of sports events has become one of the important issues in China's competition organization.In this paper,using literature,logic analysis,field investigation method,document investigation method and so on,by using the PESTEL analysis to shandong province "China sports lottery cup" men's operation mechanism and operation status quo of high school basketball game,competition characteristics,influence factors,such as development and opportunities analysis,in view of the event stakeholders multiple cooperative governance issues provide solutions,"China sports lottery cup" in shandong province for the smooth development of men's high school basketball game provided basis and reference.Results show that the youth tournament is important for the growth of the teenagers education value and development value,promote the event run smoothly,on the basis of the theory of modern management,the event in young people at all levels,all aspects of the stakeholder analysis,study the multiple comprehensive control strategy and methods is an important task of the current.In this study,the analysis model of PESTEL can effectively show the problems existing in the multi-governance process of the men's high school basketball league and provide a meaningful reference for the smooth development of the men's high school basketball league.Research conclusions:The cooperative reform is the only way for the professional development of China's sports projects,and the diversified governance of sports events is an important way for the cooperative reform.The study on the competition governance of shandong sport color cup men's high school league can provide a meaningful reference for other basketball events.Male high league matches in shandong province mainly from the social,business,culture and education in four aspects,multi-level multi-dimensional,at the social level reflected the multiparty cooperation and coordination,show the vigor of competition itself,in the business level provides a good platform for the sports industry development,the cultural level display material,spirit,system,behavior and cultural aspects of the fusion,in the aspect of education to the healthy growth of teenagers also won double promotion of body and mind.The PESTEL model analysis we can see that events in the process of governance structure complete,bid specifications,the technical level is higher,the parties to the construction of the event good hardware and software environment,but also there is a lack of publicity,the organization is not standard,the development of the event is still not in place,lack of effective communication between stakeholders,division lack of campus cultural activities and sports company business operation level is low.At present,the urgent problem to be solved is to fully meet the demands raised by thegame stakeholders,realize the benign interaction between the government,the society and the sports companies that run the game,strengthen the supervision and service of the youth basketball game,and establish the concept of rule of law to run the game in accordance with the law.On the basis of solving such specific problems,the value of the event should be further developed to better serve the society,families and teenagers. |
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