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Social Influence And Development Strategy Of Suzhou Top Ten Sports News Selection

Posted on:2021-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:W K ShiFull Text:PDF
GTID:2427330614459343Subject:Sports science
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By using the methods of literature,expert interview,questionnaire survey,field investigation,mathematical statistics and logical analysis,this paper takes the social influence and development strategy of the annual Top Ten sports news selection activities in Suzhou as the research object,and mainly studies the development status of the selection activitie,basic characteristics,social influence,existing problems,influencing factors,development strategy,etc.From this,we can find out the development rules of the activities to guide the reform of the selection mechanism,summarize the contribution of Suzhou top ten news selection to Suzhou sports and its influence on the society,and provide suggestions for the high-quality development of Suzhou top ten news selection in the future.The results show that:(1)Publicity work has the following characteristics:timeliness of work,limitation of scope and content repeatability:selection content has the characteristics of motivation,publicity,politics and positivity;selection method characteristic: openness and fairness,judge structure,convenience.(2)There are few related theme activities around the news selection activities,relatively narrow social awareness scope of the selection activities,strengthening the work of encouraging citizens to actively participate in the selection activities,the process of the selection activities is old-fashioned for many years,lack of innovative measures,relatively single social publicity channels for the selection activities.(3)The factors that affect the development of Suzhou top ten sports news selection activities include: the planning and effect of publicity and guidance;Planning and system innovation of selection activities,the establishment of selection methods and the development goals.(4)The social influence of Suzhou top ten sports news selection activities includes:strengthening the public sports belief,carrying forward the city sports spirit;cultivating the sports values,disseminating the city sports culture;activating the city sports atmosphere,promoting the national fitness movement;strengthening the sports propaganda activities,guiding the correct public opinion.The development strategies of Suzhou top ten sports news selection activities are:to strengthen the publicity of the selection activities and encourage the active participation of the public;to strengthen cooperation with relevant organizations and deepen the public service of the selection activities;to carry out offline related theme activities and expand the scope of social awareness;to correctly grasp the guidance of public opinion and actively assume social responsibility;to increase innovation measures in the selection process To break through the homogenization of content;learn from the advantages of other selection activities to create their own characteristics;improve the degree of selection specialization and improve the overall design of selection activities.The selection content starts from the people-oriented consciousness,highlights the humanistic concern in the overall activity;improves the selection process,trains the specialized management personnel;strengthens the attention to the school sports and the sports culture,promotes the selection content balance.
Keywords/Search Tags:sports news, selection, social impact, development strategy, Suzhou City
PDF Full Text Request
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