Study On The Negative Influence And Countermeasure Of "Koi Worship" Subculture On College Students

Youth subculture is very different from today's mainstream cultural form.The values and behaviors of youth subculture pursue distinctiveness,desire to subvert traditions,and pursue self.It is a cultural form with ridicule.The impact of youth subculture on college students is not only in real life,but also slowly penetrates into the virtual cultural environment with the development of the network,and has an impact on contemporary college students through different youth subculture carriers.At the same time,the special cultural form of youth subculture has become an important factor that cannot be ignored in the process of ideological and political education of contemporary college students.With the popularity of new media social platforms among college students,online and offline merchants have started targeted marketing on new media social platforms.They have identified the characteristics of college students who love new things and like to follow hot spots."Carp"has become a hot topic in the last two years among the college students.The phenomenon of "koi carp worship" started from the initial simple"pray" behavior,and slowly became a means for businesses to use college students' "koi" mentality for marketing,and then evolved into the pursuit of "human-shaped koi" by college students.In this process,the college students group "worship the Koi" to pursue the arrival of various good lucks.At the same time,they also complete their emotional expression through a series of behaviors such as "Koi Pray" and "Koi Forward".We must admit that the "Koi worship" youth subculture has its rationality of existence.In the face of the practical difficulties of the college student group,it will use ridicule to self-satisfy and comfort itself,to a certain extent,it provides expression and catharsis to college students.channel.But behind this youth subculture,there are many negative factors,such as money worship and daily superstition,which erroneously affect the values of college students and are not conducive to the healthy growth of college students.At the same time,there are hidden safety hazards.These problems should all cause relevant society.Pay attention to the universities and start corresponding research.This article takes the phenomenon of "Koi worship" of college students as the research object,and gradually analyzes and discusses from the perspective of youth subculture.The opening chapter introduces the research background and significance of this topic,and the domestic and foreign related topics The research status is summarized,the research ideas and research methods of this topic are introduced,and the innovation of this topic is clarified;secondly,the relevant concepts and theoretical basis of the research;next,focus on the analysis of "Koi worship" youth The main performance of culture and its negative impact;again,from the two dimensions of contemporary college students' own reasons and social incentives,analyze the reasons for the impact of "Koi worship" youth subculture on contemporary college students;Several aspects have put forward some feasibility suggestions to eliminate the negative influence of"Koi carp worship" youth subculture on college students.