| With the continuous update and development of network information technology,various media products and media forms emerge at the historic moment.Network live broadcast is the latest product under the development of network information technology.In recent years,with the advantages of low access threshold,rich and diverse content and real-time video communication and sharing,the network live broadcast has maintained a good momentum of development,and is also loved by college students.While college students are in the critical period of value shaping and development,the network live broadcast will affect the ideological values and behavior of college students imperceptibly,and have a certain impact on the values of college students.Based on this situation,it is of great significance to explore the influence of network live broadcast on College Students' values,and further explore the cultivation ways of College Students' correct values under the influence of network live broadcast,which should attract our attention and attention.Based on the existing research results in the academic community,this paper uses the relevant Marxist theory to interpret the online live broadcast and college students' values,and combined with the characteristics of the online live broadcast and the current situation of Shanghai college students' watching the online live broadcast,more in-depth thinking and Research on the dual impact of the online live broadcast on College Students' cognition,aesthetics,consumption and employment.Double influence,that is,the real-time interaction of live network updates the cognitive style of college students,but the bad content of live network also misleads the social cognition of college students to a certain extent;The various contents of the network live broadcast enrich the college students' aesthetic choice,but the various kinds of beauty in the live broadcast also make the college students' aesthetic concept have some degree of variation;the physical display in the network live broadcast improves the college students' consumption experience,but the live broadcast consumption also intensifies the consumption alienation of the college students;the development of the live broadcast industry increases the college students' employment choice,but the network live broadcast To some extent,it also distorts the employment concept of college students.n view of the negative impact of the network live broadcast on College Students' values,this paper further analyzes the attribution from four aspects: imperfect laws and regulations,improper behavior of the network anchor,lack of supervision of the live broadcast platform and college students themselves.Finally,in order to solve the problems brought by the network live broadcast to college students' values,it is necessary to strictly control the source of the live broadcast,supervise all sectors of society,carry out comprehensive education and self-management of college students.Therefore,under the influence of network live broadcast,the cultivation of College Students' correct values needs the joint efforts of all parties to maximize the positive impact of network live broadcast on College Students' values. |
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