A Study On The Education Of Contemporary College Students' Entrepreneurship Concept From The Perspective Of Ideological And Political Education

In the context of the new era,the vigorous development of the new economic model with "new technologies and new industries" as the core has made "innovation and entrepreneurship" a distinctive characteristic of the times.Vigorously promoting entrepreneurship education in colleges and universities has great practical and long-term strategic significance for promoting the scientific development of higher education,deepening education and teaching reform,and improving the quality of talent training.Therefore,the education of undergraduates' entrepreneurial outlook is a new educational concept that adapts to economic and social development.Ideological and political education in colleges and universities must also actively conform to the "the theme of innovation and entrepreneurship",and improve entrepreneurship education in college ideological and political education to promote the pertinence and effectiveness of ideological and political education.This is inevitable to maintain the vitality of ideological and political education.Requirements,and at the same time has a very important guiding role for college students' entrepreneurial thinking and entrepreneurial behavior.Marxism has a practical theoretical style of seeking truth and being pragmatic.This article is guided by Marxist theory,combined with sociology,economics and talent theory,and closely related to the reality of contemporary college students.Under the ideological and political education perspective,the education of college students' entrepreneurial outlook is carried out Research and exploration.First of all,based on the collection of relevant documents,a comprehensive summary and combing of the related theories of ideological and political education and entrepreneurship education,so as to achieve the organic integration of ideological and political education and college students' independent entrepreneurship education,aiming to cultivate college students' entrepreneurial innovation ideas and improve Undergraduates' comprehensive qualities such as entrepreneurial quality and sense of social responsibility in the process of entrepreneurship can improve the success rate of undergraduate entrepreneurship and provide a useful reference for academic research on the educational theory of undergraduate entrepreneurship.Based on the research of relevant research results at home and abroad,this article first discusses the connotation of ideological and political education,the theory of ideological and political education in universities,the concept of entrepreneurship,and the theory ofentrepreneurship education;secondly,it summarizes the thinking of contemporary college students On the basis of the achievements and existing problems of entrepreneurship education in political education,an in-depth analysis of the causes of the problems is carried out;finally,corresponding countermeasures are proposed.Including the improvement of the scientific method system of entrepreneurship education in ideological and political education,the transformation of college students' entrepreneurial thinking mode,"innovation and innovation",the use of network platforms,strengthening the practical training of college student entrepreneurs,and strengthening entrepreneurship in ideological and political education Concept education,creating a good entrepreneurial outlook education environment for college students,etc.,so as to explore effective ways of college students' entrepreneurial outlook education in ideological and political education,and improve the success rate of college students' entrepreneurship.