Study On The Problems And Countermeasures Of College Students’ We Business Entrepreneurship In The Perspective Of Ideological And Political Education

Since 2015,with the launch of Premier Li Keqiang’s "Internet Plus," the "Internet + Business" model has gradually been recognized by the public.We-chat business merchants emerged as a new type of online business model,and thus changed people’s traditional business model and concept of consumption.Some university students have also joined the ranks of We-chat business entrepreneurs.A new group of college students has emerged,being engaged in We-chat business activities after school hours.However,with the rapid development of undergraduate We-chat business entrepreneurship,there have also been many ideological and moral and psychological problems,which have not only adversely affected college students participating in We-chat business entrepreneurship,but also presented new challenges to the Ideological and Political Education of college students.Therefore,to understand the ideological status of undergraduates’ We-chat business and to provide them with targeted ideological and political education,it has become a subject that universities must face.Based on a questionnaire survey of some college students from ten colleges and universities in five provinces and cities,this article elaborates on the problems and countermeasures of college students’ We-chat business ventures in the perspective of Ideological and Political Education.First of all,it defines the concept of college students’ We-chat business venture and its Ideological and Political Education,and expounds the significance of ideological and political education for college students’ We-chat business.Secondly,the current status of college students’ We-chat business entrepreneurship is analyzed.According to the survey,nearly 35% of university students have participated in We-chat business ventures,which has a positive effect on cultivating them to be hard working,and to obtain other excellent qualities.However,problems such as distorted values,decreased academic performance,difficulties in interpersonal relationships,a lack of honesty,and psychological anxiety have also emerged.Thirdly,the causes of the problems were analyzed.Among them,the fundamental reason is that undergraduates lack entrepreneurial ability and some students lack good ideological and moral qualities and psychological quality;colleges and universities do not fully understand the problems existing in college students’ We-chat business ventures.The lack of ideological and political education and day-to-day management are important reasons;the negative orientation of the social environment,the insufficiency of the We-chat business entrepreneurship guarantee mechanism,and inadequate laws and regulations are external factors that gave rise to the problems.Finally,the countermeasures to strengthen the ideological and political education of the undergraduates’ We-chat business are put forward: To solve the ideological,moral and psychological problems of the undergraduates’ We-chat business in their entrepreneurship,it is necessary for college students themselves,universities and the society to work together: undergraduate We-chat business groups should constantly improve their own ideas.Moral quality,psychological quality,and ability to learn and start a business;colleges and universities should raise awareness of college students’ We-chat business entrepreneurship issues,and give full play to the guiding role of Ideological and Political Education by increasing the relevance of educational content and methods;for the whole society,it should not merely be sufficient to play the right value-oriented role of the mass media,it is also necessary to strengthen network supervision and We-chat business management,improve laws and regulations,and establish a sound social support system.