Research On The Value Guidance Of Contemporary College Students' Sports Consumption

With the transformation of the country from a production-oriented society to a consumption-oriented society,sports consumption has occupied a certain proportion in the daily life of the society and has a tendency to continue to expand.Contemporary college students are the main force of sports consumption.In the face of increasingly abundant sports consumption,the potential values in sports consumption have a multi-level and multi-angle impact on college students' spiritual world.In order to improve the effectiveness of ideological and political education,guiding the values of contemporary college students in sports consumption is a new perspective of innovation in the path of ideological and political education in colleges and universities.Based on contemporary college students' sports consumption,this paper uses the methods of literature research and questionnaire to analyze the influence of college students' sports consumption on their values,and to explore the countermeasures of guiding contemporary college students' values.Firstly,based on the questionnaire survey,the survey data are sorted out,the current situation of college students' ports consumption choices is analyzed,and the value characteristics of contemporary college students' sports consumption are summarized.Secondly,the positive and negative effects of sports consumption on contemporary college students' values are analyzed by using relevant data and relevant cases.Finally,by combing the characteristics and existing problems of contemporary college students' sports consumption values,and forming a correct understanding of the status of value guidance,on this basis,it proposes a new path to guide contemporary college students' values from the perspective of sports consumption.Contemporary college students' sports consumption guidance shows the characteristics of diversification of subjects,complexity of contents and diversification of forms.In the process of guidance,there are limitations such as deviation of normative management,vague sense of responsibility,lack of teaching methods and weak sense of consciousness.This requires the government to take advantage of policy and systematization,media to take advantage of public opinion and information,and universities to take advantage ofteaching and specialization.and families with the advantages of emotion and life,so as to enhance the influence and penetration of socialist core values.