A Study On The Market Mechanism In The Sustainable Development Of Competitive Sports In China In The New Era

In the new era,due to the transformation of the principal contradiction in China's society,the contradiction between the people's ever-growing needs for a better life and unbalanced and inadequate development has become the key to China's social development.In recent years,with the development of social economy,the public's demand for sports is growing day by day.As the forerunner of sports,the sustainable development of competitive sports is related to the development of the whole sports system.To solve the problem of sustainable development of competitive sports is to accelerate the transformation of competitive sports from “quantitative change” to “qualitative change”,to give play to the role of the market,and to achieve efficient and high-quality development.Research through the consult literature material,expert interview and other methods,combining with the new era background,the sustainable development of competitive sports in the process of the specific problems of the specific analysis,and then in the market supply and demand theory,the theory of “economic man”,based on the surrounding athletes and sports events as the core,from the Angle of the three elements of supply and demand,competition,price competitive sports analyzing the market mechanism,market mechanism to explore how to solve the main problem in the sustainable development of competitive sports.On the basis of this,the paper conducts a research on how to give full play to the role of the market and promote the sustainable development of competitive sports by taking “human demand”as the guide and athletes' sports events as the core in the new era.Based on the analysis of the main problems existing in the sustainable development of competitive sports in China and the important role of market mechanism in the sustainable development of competitive sports in China,the author holds that the contradiction between government and market is the main contradiction in the sustainable development of competitive sports in the new era.The single development mode of competitive sports is the root that restricts the sustainable development of competitive sports in China.The market mechanism can fundamentally solve the practical problems in the sustainable development of competitivesports.The imperfection of competitive sports market management system and laws and regulations is the main factor hindering the market mechanism to play its role.The market mechanism is not fully applied in the field of competitive sports in our country,and the market mechanism has not been perfected.Constructing the development mode of competitive sports with Chinese characteristics is a strategic measure to realize the sustainable development of competitive sports.So as to put forward some Suggestions for the specific effective: deal with relationship between the government and the market,the construction of positive social forces to participate in athletic sports,construction of power and responsibility of the “double track” model transition of competitive sports development and establish a perfect athletes price compensation mechanism,etc.The purpose is to improve the market mechanism,give full play to the role of,make market so as to promote the sustainable development of competitive sports,realizing dreams sports power.