Research On The Ice-Snow Sports Culture Literacy Of College Students In Beijing In The Context Of The Winter Olympic Games

Under the background of the Winter Olympics Games,ice-snow sports have become the focus of attention from all walks of life.Beijing is the main host city of 2022 Winter Olympics Games,and college students are not only the main force in China's strategy of becoming a powerful nation in sports,but also a powerful new force in ice-snow sports.However,at present,the research on the cultural literacy of ice-snow sports for college students in Beijing is still in its infancy.Therefore,on the basis of constructing the investigation index system of ice-snow sports cultural literacy,this paper makes an investigation and analysis of the current situation of ice-snow sports cultural literacy of Beijing university students,aiming at exploring the thinking and direction of research on ice-snow sports,and having certain guiding significance and reference value for the development of ice-snow sports cultural literacy of Beijing university students.This paper carries on the empirical research through the literature review method,the questionnaire survey method,the expert investigation method,the mathematical statistics method,the logical analysis method.Using expert investigation method to determine the three dimensions of ice-snow sports cultural literacy survey indicators,and specifically divided them into nine secondary indicators and 16 tertiary indicators;Secondly,based on this,a questionnaire was drawn up and randomly distributed to college students in Beijing to collect information.Finally,the acquired data are sorted and summarized,the current situation and influencing factors were analyzed in detail,and the corresponding cultivation strategies were put forward.Through research and analysis,it is concluded that the overall cultural literacy of ice-snow sports of university students in Beijing needs to be improved,and there is an unbalanced development.The successful bid for the Winter Olympics Games has promoted the positive emotion of college students in Beijing towards ice-snow sports,but the progress in cognition and behavior is still lagging behind.On the cognitive level,Beijing university students do not have a thorough and comprehensive understanding of the theoretical knowledge of ice-snow sports.On the behavioral level,Beijing university students participate in ice-snow sports with low frequency,single events and serious lack of professionalism.On the emotional level,college students in Beijing have a strong emotional tendency and strong autonomy.Meantime,Beijing university students with different gender,major and native place show significant differences in their cultural literacy of ice-snow sports on the cognitive and behavioral levels,but there is no significant difference on the emotional level.In addition,the ice-snow sports cultural literacy of Beijing university students are mainly affected by the positive and negative impacts from four levels: individual,family,school and society.According to the survey results,this paper puts forward corresponding cultivation strategies.First,with the influence of schools and media,guide students to establish correct values of ice-snow sports.Second,strengthen the students' parents' identification with the ice-snow sports,and encourage the development of family ice-snow sports cultural literacy education.Third,give full play to the educational role of colleges and universities.Perfect the subject system and reform the curriculum.Strengthening the teaching staff and improving the teaching level;To carry out academic exchanges and build an evaluation system;Promote the allocation of resources and provide a platform for participation.Fourth,we need to promote synergy among all sectors of society.Government departments should co-ordinate and lead,and the media and enterprises should actively cooperate to jointly create a good social atmosphere for ice-snow sports.