Research On Development Strategy Of Ice And Snow Sports In Jilin Province Under The Background Of Winter Olympic Games

By analyzing the status quo of the development of ice and snow sports in Jilin Province,this study explored the practical problems existing in the development process of ice and snow sports in Jilin Province,discussed the root causes that hinder its development,and put forward reasonable development ideas and Suggestions based on these problems and causes.In this paper,using the method of documentary,expert interview,questionnaire survey research methods,such as,according to the ice and snow sports research and development of Jilin Province is currently the status quo,sums up out under the background of the Beijing Olympics,the Jilin Province need to make a series of the main way of thinking and countermeasure,finally put forward the development strategy of Jilin Province ice and snow sports.Based on the current situation of Jilin Province,a series of problems in the development of ice and snow sports in Jilin Province were found in the study,including the lack of government policy documents and economic support;Limited Ice and snow sports venues cannot meet the needs of the public;The differences between the superior and inferior regions are large;The scarcity of professional talents and teachers in ice and snow sports;Lack of international famous brands,weak competitiveness in the international;Due to the disconnection of ice and snow industry chain,the development of ice and snow market needs to be strengthened urgently.Aiming at the factors affecting the development of ice and snow sports in Jilin Province,this paper puts forward the development strategy of ice and snow sports in Jilin Province: popularize ice and snow sports in the whole province;Fully excavate the rich ice and snow traditional culture of Jilin Province;To create diversified forms of ice and snow culture;The establishment of regional ice and snow tourism association in combination with the three provinces of Heilongjiang,Jilin and Liaoning;Keep the normalization of ice and snow sports in Jilin Province and realize the goal of sustainable development.