The Spread Of Table Tennis Culture In China

With the deepening of globalization and modernization,the competitiveness of countries' comprehensive national strength has increased significantly,and the role of national image in international affairs has become increasingly important.Nowadays,China's status in the world is constantly rising,and the construction and shaping of China's international image has also been put on the important agenda.As China's "national ball",table tennis is a rare sport in competitive sports and mass sports.It is also an important business card for the international community to understand China.How to use table tennis to "tell Chinese stories well and spread Chinese voices" has become an important issue in the spread of table tennis culture in China.This article mainly uses the literature method,comparative analysis method,interview method,questionnaire survey method,mathematical statistics method,logical analysis method,linear regression method,etc.to show the national image of China's table tennis culture and foreigners' Chinese table tennis culture The in-depth analysis and discussion of the cognitive situation can provide targeted responses to better shape the national image of Chinese table tennis culture in the international promotion.The results of this study show:1.The national image characteristics of Chinese table tennis in different historical periods:(1)From 1949 to 1978,table tennis changed the world's perception of China's "sick man in East Asia" and demonstrated China's international image of independence and self-reliance;2)From 1979 to 1992,table tennis was proactive,innovative and developed,demonstrating China's international image of being brave in reform and prosperity.(3)Between 1993 and 2012,table tennis rushed to the top and integrated into the world,showing China's diverse development International image;(4)From 2012 to the present,in the new era of characteristic socialism,China's ping-pong culture leads the world and demonstrates the image of China's characteristic socialist modernized power.2.Foreigners' perception of Chinese table tennis,the survey shows:(1)The rise of China's economy and the increasing comprehensive national strength have gained universal recognition in the international community,but are open to the level and openness of China's modern civilization and new order Low awareness of innovation vitality;(2)The vast majority of foreigners attribute the success of Chinese table tennis to good infrastructure,a systematic training system,experienced coaches,and government support;(3)Chinese table tennis players 'professionalism,performance and performance,professional ethics and other performances demonstrate China's good national image and have been widely recognized by foreigners;(4)Chinese table tennis players' cultural literacy and foreign exchange capabilities,collective The manifestations of the spirit of doctrine and professional ethics are the main factors affecting China's image.3.The spread of table tennis culture to shape China's good national image needs to focus on the following five dimensions:(1)Economic dimension.Open domestic and foreign markets and strong economic strength are the keys to shaping the imageof an open economy country.Attention should be paid to the opening and innovation of table tennis cultural products;(2)Political dimensions.Social harmony and national unity have played an important role in improving the image of the country.International promotion and exchange of table tennis culture should be strengthened to make it an important medium for peace messengers.(3)Cultural dimension.Culture is a symbol of national identity.Advanced table tennis system,material and spiritual culture can affect China's international brand image and cultural soft power;(4)Social dimension.The harmonious development of economy,society and environment is also an important aspect that affects the image of the country.The social influence and promotion of table tennis should be increased;(5)Ecological dimension.Ecological construction can promote the image building of beautiful China.The reform and innovation of table tennis in the ecological environment should be increased.4.At present,the main bottlenecks in shaping the national image of table tennis culture in our country:(1)the cultural differences between countries and regions are large;(2)the level of marketization is low;(3)the lack of cultural recognition of table tennis;And other constraints.Strategies of Chinese Table Tennis Culture to Shape National Image:(1)Constructing a three-dimensional system for the spread of table tennis culture from single to multi-level communication;(2)Creating a high-level competition platform;(3)Paying attention to table tennis cultural exchanges and strengthening cultural identity;(4)Strengthening publicity and innovating table tennis Forms of cultural communication.