The Research On The Organizational Communication Of Table Tennis & Badminton Administration Center, General Administration Of Sport Of China

The research of this thesis focuses on the organizational communication in Table Tennis&Badminton Administration Center(hereinafter as Administration Center),General Administration of Sport of China, for the ITTF(International Table Tennis Federation) World Tour. It analyzes 12 steps of the organizational communication for the World Tour based on the ambiguity and richness theory and estimates whether the media are suitable for the message or not, which could influence the effect of the organizational communication in the Administration Center. Based on the above research, the structure of the Center is quite precise, but the ambiguity of message and the richness of media in every step are not matching quite well.In the 12 steps, the ambiguity and richness in several steps are matching quite well, including the first, eighth, ninth and eleventh steps.In some parts of the second to seventh and the twelfth steps, the ambiguity and richness don’t match, which impacts the communication effect. For instance, in the forth and twelfth steps, the media is not totally appropriate for the message.In some steps, the ambiguity and richness don’t match each other, especially in the forth step. The media with high richness are used for the message with low ambiguity, which is not suitable in this step. In the tenth step, although the message needs media with high richness, the special situation in this step doesn’t allow the media with too much richness to cause unnecessary misunderstand. So to find a balance between this conflictive situation is very important.According to the research above, this thesis has made a conclusion of the organizational communication problems in the Administration Center as followed: a)The unified management of media using should be implemented, or the difficulty of ambiguity control would impact the communication effect. b) The new members in the Administration Center should get used to their work faster, or the misunderstanding of the communication might increase because of the unfamiliar of the message. c) The communication with the other organizations should be improved.According to the above problems, this thesis has proposed some suggestions: a)Complete the establishment of the internal working website to unified control and manage the communication media. b) Increase the working training for the new members. c) Establish the communication stage with the other organizations.