New Media Communication Effect Analysis For The Twentieth The Football World Cup

Held with the twentieth of the football World Cup,the eyes of the world together again in this piece of football land in Brazil,in the age of the Internet rapid development today,the Internet spread natural won't miss this remarkable sporting event,therefore,this article from the mobile Internet in the 20 th spread the application of the football World Cup,especially with sina weibo as an example,with a new perspective to explore and study the development of the sports communication today,the mobile Internet for help.In this paper,through the literature material method and content analysis method,through the retrieval \ "mobile Internet dissemination\" spread \ "World Cup\" \ "sina weibo\" as keywords,collect a large amount of information literature related to this article,combining the specific situation of the transmission of the football World Cup,from the perspective of the mobile Internet,especially in sina weibo,for example.As the product of the age of the Internet development,weibo has the traditional media do not have timely,open and interactive.It unique features make it into the spread of sports,and the twentieth in the football World Cup at the end of the last year has obtained the very good communication effect.Weibo transmission compared with the traditional media,no matter from the aspects of the flow of information flow,communication,and communication effect is greatly enhanced.The spread of weibo at the present stage for the World Cup,in the number of news reports,the original World Cup is the last World Cup have greatly increased;For exploring the depth of news content,but also greatly enhance the area of news report.Before each portal microblogging is not malicious competition,but actively strengthen cooperation,into an orderly competition.However,because the spread of weibo entry criteria is extremely low,also caused the flood of information,in a World Cup report is wanton spread false news,regulatory and other negative effects.In the Internet age,sports weibo with its prominent interactivity,compatibility,timeliness quickly walked into our life,broke the inherent pattern,the spread of traditional media to more Internet users to participate in the weibo dissemination of sports,in the twentieth the spread of the football World Cup,weibo spread more widely used.But in the later spread process,still should pay attention to combine with the spread of the traditional media,so as to complement each other,common development.Sina weibo in the twentieth the football World Cup transmission process,from the aspects of management,propaganda objectives,as well as public welfare have achieved great success,especially in the aspect of public welfare,spread beyond the previous big events in the process of excessive focus on the game itself and ignore the information off the court,therefore,in the process of sports communication,not only spread on sporting events with professional perspective,more attention should be paid to the field of soft strength development,so as to make the communication effect is strengthened.From the communication perspective,in the process of the spread of the World Cup,sina weibo from the most intuitive cognition,spread to the target,and then through the interaction with the Internet users,and finally to the aspect of value formation,do a good guide,this process from appearance to essence,but also make the audience formed in the process of accepting a conscious process of its spreading effect also got very good ascension.