Study On The Integrated Development Strategy Of "Sports + Tourism" In Moganshan Characteristic Town

With the development of the economy and the continuous improvement of high and new technology,industrial integration has become an inevitable development trend.The State Sports General Administration and the Tourism Bureau have made important arrangements for the deep integration of the sports industry and the tourism industry.The development model of “tourism+” has become an important starting point for deepening the reform of sports tourism structure.Promoting the integration of tourism and sports is an important choice to meet the growing development needs of customers.In this context,it is of great practical significance to explore the development of “sports + tourism”.Based on the theory of sustainable development and the theory of industrial integration,this study sorts out the relevant concepts based on the development of relevant researches at home and abroad,and designs related interviews and questionnaires to investigate and analyze the characteristic towns of Moganshan.From the macro level(construction level)and micro(consumer satisfaction level),the status quo is analyzed,and the SWOT analysis method is used to analyze the integration development of the “sports + tourism” industry in the construction of Moganshan characteristic town.On this basis,the development strategy of the “sports + tourism”integration of the characteristic towns was discussed.Research shows:1.The Moganshan characteristic town relies on its unique natural resources,combines extreme sports such as extreme exploration,cycling events and outdoor training with tourism to create a leisure and distribution center for sports events with landscape features.The introduction of relevant government policies has provided an unprecedented opportunity for the integrated development of the sports tourism industry.2.Tourist satisfaction is an important indicator to measure the satisfaction of “sports + tourism”.The study found that customers have higher overall satisfaction with the tourism experience of Moganshan Sports Town,which is “relatively satisfactory” but the evaluation level among various indicators.not exactly.3.The integration of Moganshan's characteristic town “sports + tourism” faces a series of problems such as imperfect management system,insufficient promotion of sports characteristics,lack of professional talent reserves,and supporting measures.It requires the cooperation of the government,the market and the society.Out of its characteristic advantages.4.The Moganshan characteristic town needs to establish a sound management system,clearly define the division of labor,and blame each other for improving the supporting facilities of sports programs and tourist spots;pay attention to the cultivation of comprehensive talents;market-oriented,relying on products and supporting competitions.And the highlights of the sports project,combined with mountain resources to promote the integration of the “sports + tourism” of the unique town of Moganshan.