Research On The Development Of Guangzhou Children's Sports Training Market In The New Media Age

New media has the characteristics of wide information coverage,large amount of information and fast dissemination.The rapid development of new media also promotes the development of the whole children's sports training market.Using new media technology to develop customer resources in children's training market and to maintain information exchange between supply and demand has gradually become a new way of market development.With the help of digital information networks such as Wechat and mobile APP,the market-oriented development of training products can enable parents to use fragmented time to obtain information,so as to meet the needs of children's sports training.As an open coastal city and a central city,Guangzhou has a bright future in children's training market.In recent years,many children's sports training institutions and youth sports clubs have emerged one after another.Guangzhou's children's sports training market has gradually taken shape.By using the methods of documentation,expert interview,questionnaire survey,mathematical statistics and logical analysis,this paper makes a thorough study of the current situation of the development of Guangzhou children's sports training market in the new media era,demonstrates in detail the influence of new media on the development of children's sports training market,finds out the existing problems,and puts forward some suggestions for the development of children's sports training market.The relevant countermeasures and suggestions will help Guangzhou children's sports training market develop healthily and orderly.The study found that:1.The current situation of the application of new media in the development of children's sports training market in Guangzhou is mainly as follows: Wechat and QQ are the main forms,and most organizations still stay in the low-level application of new media such as forwarding circles of friends and mass notifications.Guangzhou children's sports training market development has not been able to use new media in depth,market development means are single,there is still a lot of room for improvement.2.The problems in the development of Guangzhou children's sports training market in the new media era are as follows: single market development mode,low utilization rate of new media,less interaction between teachers and students,fewer functions of Wechat public numbers,and imperfect management system.It hinders the development effect of children's sports training market.3.The influence of new media on the development of children's sports training market inGuangzhou mainly includes: providing parents' communication platform,enriching market supply and demand,effectively promoting product positioning,more diversified business model,optimizing the service system of children's sports training market in Guangzhou,making the teaching process more transparent,supervising the teaching process and improving the teaching quality.4.In view of the problems existing in the development of Guangzhou children's sports training market in the new media era,combining the "4P" portfolio theory and Ansov matrix and matrix development theory,this paper puts forward some countermeasures for the development of Guangzhou children's sports training market in the new media era: using new media to develop the market,optimizing the Internet propaganda environment,developing and interacting with students.Platform,design personalized Wechat public numbers,improve market management mechanism.The above research not only provides some reference for the relevant management departments,but also promotes the stable and healthy development of the children's sports training market in Guangzhou.