Investigation And Research On The Development Of Children's Basketball Training Market In Chuzhou City

With the change of China's economic growth pattern,sports consumption has become a new engine driving the national economic growth.Basketball has a broad base of the masses,a high degree of popularity,is one of the popular sports.In recent years,with the rapid development of China's sports industry,sports training service industry is springing up all over the country.However,there are great differences in the training institutions of children's basketball in different regions,and there are many problems in the development of the training market.In this paper,through the use of literature,expert interviews,questionnaires and other methods,to chuzhou children's basketball training market development as the object of study,selected 7 chuzhou children's basketball training institutions as the object of investigation.Starting from the external and internal factors influencing the development of the children's basketball training market in chuzhou,this paper makes a detailed investigation and analysis of the organizational scale,marketing means,organizational management,service product content and consumption motivation of the children's basketball training institutions in chuzhou.The following conclusions are drawn:1.Children's basketball training institutions of chuzhou vary in size,and the venue is the biggest restrictive factor;2.2.There is no unified market pricing standard for children's basketball training in chuzhou;3.Chuzhou children's basketball training market development means to diversify;4.The internal organization and management of chuzhou children's basketball training institutions were chaotic;5.The content of chuzhou children's basketball training service products lacks originality;6.Coaches of chuzhou children's basketball training have different levels and their overall level is not high;7.There are differences in the motivation of consumption objects of chuzhou children's basketball training institutions.The following difficulties are found in the current development process of chuzhou children's basketball training market and solutions are proposed:1.External environment problems:(1)the system and mechanism of training and development market is not perfect;(2)the objective constraints of the national exam-oriented education system;(3)the quantity and quality of training sites are limited;(4)malicious competition between different sports training programs.2.Internal environmental problems;(1)the training service products provided by chuzhou children's basketball training institutions are short of novelty;(2)chaotic internal organization and management of the training institution;(3)the overall level of coaches in chuzhou children's training institutions is not high;(4)single means of publicity and marketing in the market development of training institutions.This study proposes several improvement strategies:firstly,it is to improve the overall environment of the sports training industry:(1)establish the access standards for the training industry;(2)explore new ways to develop new markets;(3)to add basketball venues and stadiums;(4)strengthen industry market supervision.Secondly,the improvement of physical training institutions' own conditions:(1)the establishment of scientific training curriculum standards;(2)professionals running training institutions;(3)set up the coach assessment and reward mechanism;(4)use a variety of marketing methods.This study is intended to provide theoretical basis for the development of children's basketball training market and basketball reserve talents of chuzhou.