A Study On The Attchment Between Female Players And Mobile Games

In recent years,with the popularity of smartphones and the development of mobile games,the group of female mobile game players has expanded.According to the survey on behaviors of male and female players,women are more inclined to simulation games and love games,and pay attention to emotional experience.This study is intended to explore what makes female players' emotional preferences for specific games? What are specific needs of female players in the use of mobile games?Based on the attachment theory and the emotional design theory,this study forms the attachment model for female players.To study the relationship between sense experience,interaction experience,demand satisfaction,self-extension and attachment,403 valid questionnaires were collected through online questionnaires.After using correlation analysis,analysis of variance,mediation testing and structural equation modeling,this study validates models and assumptions.Through empirical research,this study finds that the player's mobile game age,mobile game usage time,game open rate and game consumption affect the degree of attachment.Female players' sense experience has a positive impact on interaction experience;female participants' sense experience and interaction experience have a positive impact on demand satisfaction;female players' sense experience and interaction experience have a positive impact on self-extension;female players' satisfaction and self-extension has a positive impact on attachment;demand satisfaction and self-extension play a mediating role and both of them are fully mediating variables.Finally,based on the above results and answers to open questions collected in the questionnaire,this study summarizes female mobile players' behavioral features and makes recommendations for mobile game producers and mobile game operators.