| Entrepreneurship is an important way to realize personal value and an important guarantee for maintaining the sustained,stable and healthy development of the national economy.Since Premier Li Keqiang's slogan “Public Entrepreneurship,Entrepreneurship” in 2014,the whole society has set off a wave of entrepreneurship,and more and more people are investing in the tide of entrepreneurship.As a group of higher education,college students have high professional knowledge and keen judgment ability,and are one of the best subjects of entrepreneurship.The state has also issued a series of policies to support and encourage college students to start their own businesses.However,in real life,college students' entrepreneurship presents a “double low” phenomenon of low entrepreneurial rate and low success rate of entrepreneurship,that is,the proportion of college students who actually start entrepreneurial activities after graduation is low,and the probability of entrepreneurial success after starting entrepreneurial activities is low..Therefore,from the perspective of entrepreneurial intention,this paper studies this issue in order to provide some reference for the solution of this problem.Through daily contact with entrepreneurial events and entrepreneurial activities,college students gradually form their own perceptions of entrepreneurship,and then solidify into their own entrepreneurial intentions.In this process,the individual will evaluate the external environment,and comprehensively consider the factors such as the difficulty of resource acquisition,the prospects of the industry and the intensity of competition,their own risk preferences and their ability to cope with various challenges.To decide whether or not to start a business.These tangible and intangible factors constitute the entrepreneurial pressure of potential college students' entrepreneurs in the preparation stage of entrepreneurship.If these pressures are not effectively dealt with and solved,it is likely to frustrate their confidence in their own entrepreneurial success and thus restrain their own entrepreneurial intentions.development of.However,when the external support for their entrepreneurial activities is high,the individual will feel that the difficulty of obtaining resources is reduced,and the ability to solve problems and cope with risks is improved,so that the confidence in the success of entrepreneurship is greatly improved,and thus a higher entrepreneurial intention is generated.That is to say,external social support will weaken the negative impact of entrepreneurial pressure on entrepreneurial confidence,and enable individuals to maintain a better mental state and a higher entrepreneurial enthusiasm,so that it is really possible to carry out entrepreneurial activities.Therefore,this thesis takes the undergraduate entrepreneurs as the research object,from the perspective of entrepreneurial pressure,introduces the variables of entrepreneurial self-efficacy and entrepreneurial social support,and studies the factors affecting the entrepreneurial intention of college students,thus clarifying the impact of entrepreneurial pressure on entrepreneurial intention.And its mechanism of action provides a certain theoretical guidance for solving the problem of low entrepreneurial rate in college students.The research content of this paper mainly includes the following aspects: The first chapter is the introduction part,which mainly expounds the research background and research significance of this paper.Through the combing of related literatures,the innovation points and main research variables and research methods of this paper are extracted.The second chapter is the literature review section.On the basis of summarizing relevant researches at home and abroad,the paper analyzes the definitions,dimensions and main research fields of the variables involved in the article.The third chapter is the research hypothesis.Through the combing of the relationship between variables,the relationship between the variables is clarified,and the research hypothesis of this paper is proposed.The fourth chapter is the research design,which mainly tests the measurement methods of each variable and the reliability and validity of the scale,and analyzes the correlation between the variables.The fifth chapter is the hypothesis test.Using SPSS and AMOS analysis software,the collected data is analyzed,and the assumptions mentioned above are tested one by one.The sixth chapter is the research conclusion and prospect.Based on the hypothesis test,this paper puts forward the main research conclusions and its enlightenment to the reality,and looks forward to the shortcomings in this research and the future research.The main conclusions of this paper are as follows:(1)Entrepreneurial pressure has a negative impact on entrepreneurial intention,that is,the greater the entrepreneurial pressure,the lower the entrepreneurial intention,when the individual feels the mastery through the assessment of the external environment and his own ability.The resources cannot cope with the challenges and difficulties faced in the entrepreneurial process,and will reduce their own entrepreneurial intentions;(2)entrepreneurial self-efficacy plays a full intermediary role in the relationship between entrepreneurial pressure and entrepreneurial intentions,namely,entrepreneurship Stress affects the individual's confidence in the success of his own business,affects his evaluation of his own entrepreneurial success,and then influences his entrepreneurial intention;(3)entrepreneurial social support has a negative adjustment in the impact of entrepreneurial pressure and entrepreneurial self-efficacy The role,that is,the external social support provided by potential college students can significantly reduce the negative impact of entrepreneurial pressure on their entrepreneurial self-efficacy,so that they maintain a high level of self-efficacy;(4)entrepreneurial social support for entrepreneurial self-efficacy The adjustment of intermediary role is not significant,that is,entrepreneurial self-efficacy is related to entrepreneurial pressure and entrepreneurial intention The intermediary role in the department is not regulated by the level of external social support. |
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