Empirical Research On The Influencing Factors Of University Students' Entrepreneurial Intention

In recent years, with the growing number of college graduates, the employment pressure is increasing, there are more and more college students go on the venture. College students as the main force of potential entrepreneurship, study its entrepreneurial intention helps to deepen the exploration of students'entrepreneurship, promoting the process of entrepreneurship among university students.This paper studies the impact factors of entrepreneurial intention, investigating the personality traits of college students and entrepreneurial environment impact on entrepreneurial intentions. Based on existing research, introducing the entrepreneurial self efficacy, the thesis built theoretical assumptions model among personality traits, University of entrepreneurial environment, entrepreneurial self efficacy, social network and entrepreneurial intention. Through interviews and initial investigation, the study of ideas was amended and improved. Through the questionnaire survey of 473 students, using statistical software such as SPSS and AMOS to examine and analyze the assumptions. The study reached the following conclusions:(1)Students' ESE construct consists of five dimensions, such as Opportunity identification, innovation, risk taking, management and relationship coordination;(2)Proactive personality, achievement needs, risk-taking tendency, University of entrepreneurial environment were significantly positively related to entrepreneurial self-efficacy; entrepreneurial self-efficacy has a significant positive influence on entrepreneurial intention; social network has a significant positive impact on entrepreneurial intentions;(3)Entrepreneurial self-efficacy has partial mediate effect between risk taking and entrepreneurial intention, the relationship among proactive personality, need for achievement, University entrepreneurial environment and entrepreneurial intention were fully mediated by entrepreneurial self-efficacy;(4)There are significant differences on the ESE and entrepreneurial intention among different background factors:Students major in economics and management have higher entrepreneurial intentions than science and engineering students, Students with work or practical experience have higher intention than those who don't have any work experience, Entrepreneurial intentions that who with entrepreneurial friends are significantly higher than students who don't have business friends, The students participated in entrepreneurship education have higher intention than those students without any experience of enterprise education. In addition, entrepreneurial self efficacy in professional practice, with or without work experience, whether you have a friend on entrepreneurship and enterprise education participation and other background variables have significant differences.Finally, based on the results, some suggestions can be provided to enhance entrepreneurship education, training student' entrepreneurship psychological quality, improving students' entrepreneurial self-efficacy and entrepreneurial intentions. There also discusses the limitations and research prospect of this article.