Research On News Production Of Sports Event Machine In The Era Of Artificial Intelligence

In recent years,under the call of "developing high and new technology industry in an all-round way" in the 13 th five year plan,artificial intelligence technology based on deep machine learning is in the ascendant with information and communication technology led by5 g,and emerging technology industries such as big data,cloud computing and computing communication are also developing rapidly with this momentum,and gradually infiltrating it into various fields,news industry Is one of the representatives.No matter in which era,timeliness is always the truth pursued by the news industry.As a technological product of the integration and development of artificial intelligence technology and the field of news communication,machine news production can achieve all day and automatic news content creation,which to a large extent meets the audience's pursuit of timeliness.Sports events have the characteristics of wide distribution,numerous projects and massive data content.It is difficult for human journalists to collect and report the content of each link,not to mention the accuracy and depth of the report.The integration of machine news production and sports events makes up for the loopholes of "wide,miscellaneous and massive" sports event reports from many angles,and promotes sports event news reports to a new realm with more accurate data content and more efficient creation efficiency.However,while the timeliness of news is guaranteed,it is not difficult to find that there are still many limitations and problems in the process of promotion and use of this technology,such as the lack of depth of the report,the tendency of content creation to template and so on.Based on this,the author selects Tencent sports,which is the most widely used and professional organization in the current domestic sports event machine news production,to study its artificial intelligence machine author "dreamwriter".Through the analysis and study of the relevant literature,network materials and various research reports released in the promotion process,the differences between different versions of dreamwriter,the content creation mode and the characteristics in the event report are obtained,and a macro report is made on its use status.At the same time,after the author's practical operation of the machine news production program and the analysis of the news content created by dreamwriter,it is found that the machine news production of sports events is not so optimistic as previously thought,and there is still a big gap between it and human journalists in terms of reporting depth,emotional expression,personalized content creation and value transmission.At the end of this paper,in view of the problems faced in the process of promoting the use of machine news production in sports events,the author starts from the algorithm program of the machineitself,coordinates the technical research and development experience of many relevant institutions at home and abroad,puts it into the social environment to seek improvement,mends the limitations in its promotion process,and forecasts its future development prospects,and puts forward "man-machine cooperation report" ” It will become its transformation direction.