Research Of Chinese Sports Internet Celebrity In The Background Of “Internet+Sports”

Internet celebrity become one of most focus point of the society from 2007 to 2020.Live broadcast,influencer marketing,and even spread Chinese culture,the image of Internet Celebrity is becoming more and more positive.With the development of internet platform in China,many sport internet celebrities appear in different types of sports subdivision.Sport internet celebrity becoming a access that mass use it to get sports information,becoming a measure for brands to market,promoting development of sports industry in China.Therefore the research and discussion of sport internet celebrity is very important and forward-looking.Sports internet celebrity is a very new and rarely studied subject,so the purpose of this paper is to discuss the definition of sports internet celebrity,the causes,and classification of sports internet celebrity,all these basic concepts.At the same time,the economic phenomenon of sport internet celebrity,the influence,the problems and countermeasures in the development of sport internet celebrity are also discussed in this paper.In this paper,through the use of literature,questionnaire,mathematical statistics,expert interviews,case analysis and other research methods,taking China's sports internet celebrity as the research object.Through the research,we found that:(1)the development momentum of sports internet celebrity is good,but it lacks the strong guidance of the government;(2)the enterprises that cultivate celebrity lack the comprehensive understanding of the group,and the investment conversion rate needs to be improved;the major Internet platforms do not strictly control the production content of Internet celebrity of sports;(3)the production content of Internet celebrity of sports is rich and diverse,and the "integrity" problem is an urgent problem to be solved;(4)fans lack certain discrimination ability to the content of online production,which is easy to produce blind costume behavior.Based on the economic,social and cultural impacts on Internet celebrity of sports,combined with the problems in the current development process,the following suggestions are put forward:(1)The healthy development of sports internet celebrity cannot be separated from the favorable supervision of relevant government departments,which requires the joint efforts of public security organs,sports departments,cultural departments,etc.;(2)The training of enterprises on Sports Network red In terms of selection,they should strictly control the quality and improve the conversion rate of investment on this basis;(3)Sports Internet celebrity should pay attention to the cultivation of their own abilities,establish a correct outlook on life and the world,enhance their sense of social responsibility and enhance their personal brand awareness;(4)Fans should constantly improve their media literacy,pursue stars scientifically and consume rationally.