Research On The Influence And Countermeasures Of Internet Celebrity Phenomenon On College Students’ Values

With the development of Internet information technology,"Internet celebrities" came into being,and gradually evolved from an individual behavior to a group phenomenon.Especially since 2016,the development of Internet celebrity phenomenon has become more and more expansive and complex,and has rapidly grown into a new form of network culture,which has a profound impact on the development of society and individuals.At the present stage,college students are active in thinking,both curious and receptive to new things,so it is easy to become the participants and promoters of the phenomenon of network celebrities.Under the influence of "Internet celebrities",college students’ ideology,values and behavior habits have undergone a series of changes.From a certain point of view,the value output of "Internet celebrities" under the background of the media era has become an important factor in the development of college students’ values.Therefore,the article aims to discuss the expression and attribution of its dual influence on college students’ values from the realistic problem of the phenomenon of network popularity,and on this basis actively seek the pertinence and attribution operational coping strategies.The article is divided into four parts:The first part,the Internet celebrity phenomenon and the university student value summary.This part interprets the phenomenon of Internet celebrity and the related concepts of college students’ values,including the concept definition,type division and development course of "Internet celebrities",the connotation,characteristics and influencing factors of college students’ values,and the necessity and importance of helping college students to establish correct values under the background of the prevalence of Internet celebrity phenomenon.The definition of the above concepts and the interpretation of the relevant contents have laid a certain theoretical foundation for the development of subsequent research.The second part,the Internet celebrity phenomenon to the university student value dual influence.Based on the results of the questionnaire survey,this part really understand college students’ cognition,participation and the degree of influence on the phenomenon of Internet celebrities,and summarize the development of Internet celebrity phenomenon,on the one hand,it helps to broaden the spiritual vision,strengthen the concept of equality,cultivate the sense of great innovation and entrepreneurship,on the other hand,it also interferes with the healthy development of college students’ political values,moral values,aesthetic values,monetary values and values.The third part,the Internet celebrity phenomenon has the negative influence to the university student values causes analysis.Focusing on the causes of the negative effects is the key to put forward targeted coping strategies.From a comprehensive point of view,the complex and changeable network environment,the spread of the tendency of "pan-entertainment ",the fueling of network media,the imperfection of government and department supervision and the limitation of college students’ own reasons all lead to the negative influence and spread of the phenomenon of network red people to some extent.The fourth part,the strategy analysis to deal with the influence of Internet celebrity phenomenon on college students’ values.This is the practical significance of this paper.In general,this paper argues that we should not only adhere to problem-oriented,avoid the continuous pollution of college students’ values caused by the spread of network chaos,but also integrate social,university,media and individual forces and resources to provide all-round guidance and norms for the healthy development of college students’ values.