Research On The Influence Of The Phenomenon Of "Internet Celebrity" On College Students’ Morality And Countermeasures

With the vigorous development of the internet industry,a group of active online celebrities have emerged,gradually developing into a social phenomenon with certain influence.In recent years,relying on the gradual popularization of the internet and the rapid updating and iteration of technological means,the team of "internet celebrities" has become more specialized,and their production content has become more diversified.Their influence has also shown a gradual upward trend.The vast majority of contemporary college students are born in the ’00s’ generation,growing with the rise of the domestic internet,with high internet usage rates,making contemporary college students one of the main audiences of the’ internet celebrities’ group.Due to the fact that college students are in the process of socialization and their moral values are not yet mature,they are easily influenced by their negative words and actions when paying attention to "internet celebrities".This requires a deep understanding of the current situation of contemporary college students being influenced by the phenomenon of "internet celebrities",analyzing the reasons for the negative impact of the phenomenon on college students’ moral values,and then finding countermeasures to eliminate its negative impact on college students.It is specifically divided into five parts for discussion:The first part mainly introduces the research purpose,theoretical and practical significance of this article,sorts out relevant literature at home and abroad,analyzes its effectiveness and shortcomings,clarifies the research methods and innovations of this article,and defines concepts such as "internet celebrities";The second part scientifically defines the relevant concepts of "Internet celebrities",outlines the theoretical basis of college students’ moral outlook,explains the moral thoughts of Marx and Engels,Lenin’s important discourse on morality,and the important discourse of the leaders of the CPC on morality,and rationally draws on the traditional Chinese virtue ideas to lay a theoretical foundation for the following research;The third part mainly conducts empirical analysis on the current situation of the impact of the phenomenon of "internet celebrities" on the moral values of college students,using a questionnaire survey form and analyzing relevant data,in order to determine the extent of the impact of the phenomenon of "internet celebrities" on the moral values of college students,as well as the positive and negative aspects of the impact;The fourth part analyzes the causes of the negative impact of the phenomenon of "internet celebrities" on college students.Based on the survey questionnaire,the negative impact of the phenomenon of "internet celebrities" on college students’ moral values is analyzed from five dimensions: social environment,regulatory supervision,"internet celebrities",ideological and political education in universities,and college students themselves,laying the foundation for proposing guidance strategies;The fifth part mainly explores the path of guiding college students’ moral values,and proposes targeted countermeasures for college students to correctly treat the phenomenon of "internet celebrities" by promoting mainstream values,increasing supervision of online platforms,improving the quality of "internet celebrities",enriching ideological and political education content in universities,and enhancing their online moral cultivation.