Research On The Generation And Dissemination Of Sports APP Information Content—Take "ALL FOOTBALL" As An Example

With the rapid development of the Internet and mobile Internet,new media platforms represented by mobile apps emerge in an endless stream,providing a more convenient channel for the audience to obtain information.As a vertical interactive APP focusing on the field of football in China,"ALL FOOTBALL" APP has a wide audience and has an important influence on the dissemination of football news and information.Based on sports "ALL FOOTBALL" APP as the study case,based on information content generation and dissemination of research,using the practice experience method,questionnaire survey and comparative analysis,summarized "ALL FOOTBALL" sports laws and characteristics of the APP information content production,explore "ALL FOOTBALL" information content generation model and the future development trend,on this basis,the analysis of the problems existing in the information content generation process,the development of our country sports APP case for reference.This study found that "ALL FOOTBALL" sports APP is a fusion type of vertical interactive sports APP,whose users are mainly teenagers,with the focus on professional football game reports.PGC,UGC and BGC are the three main ways of generating information content.PGC is a professional writer to edit football news and information,and has strong professional characteristics,but lacks certain characteristics,so it needs to strengthen innovation.UGC is the release of relevant news and information by senior users and football fans,which has certain readability and dissemination.However,it is difficult to audit,which requires further enhancement of audit.BGC mainly publishes commercial advertisements and links to shopping malls for commercial enterprises,which can meet certain commercial needs of users.However,there is a lack of commercial cooperation and it cannot precisely push,so it needs to expand investment attraction and push systematically.