Research On Influencing Factors Of Participants' Experience In Amateur Cycling Events In Shanghai

Cycling become another growth of domestic fitness,running after hot spots,"about speed up the development of sports industry,promote the sports consumption of the several opinions of the release and the goal of the cycling industry development planning" is set for cycling conditions provide a good policy,the policy of good and social needs of two-wheel driven by amateur cycling of the participants is becoming more and more high to the requirement of competition participation experience.Shanghai as one of the most representative cities in China,the cycling of atmosphere is good,the amateur cycling to undertake is diverse: bicycle amateur league for more than ten years history of Shanghai city,in recent years,the ground of "tour DE France professional circuit","RIDE LIKE A PRO ring meaning Shanghai" and so on,these events demonstrated Shanghai amateur cycling good development prospects.This study mainly used in-depth interviews,questionnaires and mathematical statistics to explore the influencing factors of participants' experience in amateur cycling events in Shanghai.From the viewpoint of consumption experience,he wrote "amateur bicycle event participation experience influencing factors questionnaire","the amateur cycling participation experience scale","after behavior choice questionnaire",a random survey had the amateur cycling experience of the participants a total of 435 people,aims to explore the influence factors of the amateur cycling participants experience,as well as the influence factors and participation experience,after the relationship between the behavior choice intention.The following conclusions are drawn:1.Factors influencing the experience of amateur cycling events include track environment,supporting facilities,personnel services and competition culture;The dimensions of participation experience of amateur cycling events include perceptual experience,behavioral experience,social experience and knowledge experience.2.There is no significant correlation between track environment factors and knowledge experience;There is no significant correlation between match factors and behavioral experience;There is no significant correlation between personnel service factors and knowledge experience.The influencing factors of the competition experience directly affect the behavior choice after the competition;The positive correlation between the influencing factors of the event experience and the behavior choice after the competition is: the track environment > staff service > match > race culture.3.There are significant differences in social experience and knowledge experience among participants of different ages,and there are significant differences in post-competition behavior choices;Participants with different education levels had significant differences in knowledge experience,and participants with different monthly incomes had significant differences in knowledge experience.Participants with different participation times in the past year had significant differences in perceptual experience and post-competition behavior choice.This paper proposes the following optimization Suggestions:1.Create an appropriate event experience according to participants' different demographic characteristics and different backgrounds.2.Pay attention to the improvement of the quality of amateur cycling track.Recreational events focus on simple,easy to operate,high safety factor of the track,more competitive events should be closed circuit as the primary consideration.3.Pay attention to the improvement of corresponding supporting facilities for amateur cycling events.The selection of the starting and finishing points of the event should pay attention to novelty,diversification and multi-function.The setting of the rest area and the viewing area should pay attention to its functional function.4.Pay attention to the expansion of services for amateur cyclists.The selection of professional and technical personnel should pay attention to the professional,the volunteer section of logistics service should strengthen the training before the competition,the management during the competition,etc.,the event organizer should add some more humanized post-competition services with conditions.5.Pay attention to the creation of amateur cycling competition culture.Transform the operation concept,strengthen the creation of amateur events IP,strengthen and improve the peripheral derivatives of featured events,and give new role to the publicity of bicycle culture.