A Study On The Marketing Strategy Of Early Childhood Education In Kuitun Foreign Language Talent School

With the rapid development of China's economy and society,parents pay more and more attention to children's education.Because of the importance of English learning,parents generally believe that children should not lose at the starting line,English learning should start from their children,so the current social children's English learning problems get great attention from parents;At the same time,parents are no longer satisfied with the education quality of school education.Children's English learning is no longer just through school education.Various factors have led to the emergence of various training institutions based on early childhood English education.Article research using inductive deductive method,literature analysis,survey method,case analysis to study a foreign language talent school early childhood education to study the marketing strategy,marketing talent to study foreign language school from the macroscopic environment,the competitive environment and internal resources ability as well as SWOT analysis,to study a foreign language talent school at the same time the current marketing strategy from product,price,channel,promotion four aspects carries on the analysis,found a single thin product strategy,pricing strategy,narrow channel strategy,promotion strategy,poor internal mechanism is imperfect and so on five aspects,And the reason is that the proportion of Chinese teachers and foreign teachers is unreasonable,parents of children's English education requirements to improve,the level of teachers to be improved.According to the current situation from product diversification,price flexible activation,innovation channels,improve promotion efficiency,improve the quality of personnel,brand display win,tangible exclusive strategy,strengthening process management and other aspects of improvement recommendations.And from the human resources,the organization,the system three aspects face the marketing strategy implementation guarantee.This paper takes the foreign language talent school children's English training program as the research object,under the background of competition in the children's English training market,analyzes the problems existing in the current marketing strategy,and puts forward corresponding strategy Suggestions,hoping to provide reference for similar schools in China.