A Practical Study On The Communication Of Taijiquan In Lithuania From The Perspective Of Communication

On January 8,2020,taijiquan was officially included in the fourth youth Olympic Games,which made a solid step towards the strategic task of "striving for the early entry of wushu into the Olympic Games" put forward in the program for the construction of a strong sports country.The spread of taijiquan in different countries and regions plays a crucial role in further promoting the internationalization of taijiquan.This paper used methods of documentary,interview,questionnaire and other related research methods and combining the communication theory carding Lithuania taijiquan propagation process,the transmission stage,from the communicators,communication content,communication media,audience and the effect of taijiquan in Lithuania from five analysis of the communication process of the investigation,summarizes the results and the existing problems,and proposes the corresponding countermeasure in view of the problem.Through the above research,the following conclusions are drawn:1.Local government support is the key to the international spread of tai chi.In 2005,with the support of the government of vilnius,Lithuania,taijiquan was successfully spread in Lithuania and brought to a climax.In 2013,after losing the support of the municipal government,its transmission speed slowed down and reached a bottleneck.Therefore,the support of the local government is the key to the internationalization of taijiquan.2.Holding tai chi events and activities can accelerate its international spread.In 2014,Lithuanian taijiquan organized taijiquan events and activities.The establishment of these events provided a negotiation platform for communicators,added taijiquan media,enriched the communication content of taijiquan,and accelerated the communication process of taijiquan.3.Confucius institute is a high quality platform to spread taijiquan,which is worthy of reference and promotion.Through the Confucius institute of vilnius university,high-level communicators have been introduced to introduce taijiquan into institutions of higher learning,providing media and channels for Lithuanian university students to learn taijiquan and experience Chinese culture.In addition,by combining taijiquan with traditional cultural activities,the institute has enriched its communication content and added its media,thus achieving a perfect combination of taijiquan and the institute and promoting the spread of taijiquan in Lithuania.4.Taijiquan communicators play an important role in its internationalization.Taijiquan communicators determine the quality of communication content,which affects the audience,and the audience determines the final communication effect.The comprehensive quality of propagators of each Lithuanian taijiquan organization is different,and the communication effect of each taijiquan organization is different in the end.5.The media of taijiquan influence the measurement of the content,the breadth of the scope and the length of the time.Lithuanian taijiquan organization takes the Internet and experience classes as the main media.This media is convenient,cheap,wide and time-efficient,but the choice of media is too concentrated and the persistence is poor.In addition,the media such as television,newspapers and magazines have not fully played their roles.In view of the above conclusions,the following suggestions are put forward: 1.During the internationalization of taijiquan,the cooperation with local government departments should be strengthened.2.Strengthen the construction of international tai chi events and brand activities.3.The national wushu sports management center strengthens the cooperation with Confucius institutes,and gives full play to the role of Confucius institute platform in spreading taijiquan around the world.4.All local wushu federations,together with taijiquan associations and Confucius institutes,shall establish a "gatekeeper" department for taijiquan communicators and establish a gatekeeper system.5.Make comprehensive use of various media to build a taijiquan "communication media fusion body" with wide timeliness,strong persistence and high audience participation.