Study On The International Communication And Development Strategy Of Taijiquan Under The Background Of The Belt And Road

With the introduction of the Belt and Road policy,international exchanges and cooperation are becoming increasingly close.While maintaining bilateral strategic relations,cultural exchanges are of particular importance.Tai chi culture is the symbolic culture of Chinese civilization,and taijiquan is an important carrier of tai chi culture.In the international development of taijiquan,it has become the pioneer cultural representative of Chinese culture to open to the outside world due to its unique style characteristics,boxing theory and large population base.The development status and cultural characteristics of taijiquan are catering to the implementation concept of the Belt and Road.With the tilt of national policy,taijiquan has an unprecedented opportunity for development.When this,tai chi chuan in previous long-term to the expansion of the market economy as the leading mode of development,has accumulated many old old Ke,now need a dose of medicine to cure the problems existing in the development of.The proposal of the Belt and Road not only infuses the development of taijiquan;The promotion of taijiquan provides a new way to make it clear that it has a historical mission to spread Chinese culture.How to combine the internationalization development of tai chi and the "the Belt and Road" policy to complement each other;It is an important research topic to make taijiquan sustainable development and to implement the national culture export strategy.In this paper,literature,interview,questionnaire and logic analysis are used.Based on the example of taijiquan,Chen style taijiquan,the development status and deficiency of chen-style taijiquan in foreign countries are summarized and analyzed.It aims to promote the sustainable development of taijiquan culture represented by chen-style taijiquan,and provide a foothold for the cultural output of the Belt and Road.Studies have found.The development of chen-style taijiquan in foreign countries has long been the following problems :(1)the role of taijiquan cultural carrier is not fully presented,and there are many reasons;(2)there is no breakthrough in the mode of communication in the market economy;(3)chen-style taijiquan lacks centripetal force and has no core strength to guide;(4)the international image of taijiquan is chaotic.The "the Belt and Road" policy brings the following opportunities for the development of chenstyle taijiquan :(1)provide a clear development route;(2)adding "the Belt and Road" international students exchange mechanism;(3)the Confucius institute formally introduced tai chi courses;(4)the concept of "wutong" provides policy guarantee for the "silk road line" of taijiquan;(5)"the Belt and Road" college union was established;(6)the ministry of culture has publicly recruited "the Belt and Road" cultural and trade key projects;(7)make the excellent inheritant of taijiquan to be active again.The communication and development strategy of taijiquan in the background of the Belt and Road;Communication:(1)three standards for the realization of "silk road" of taijiquan: the standard of the school,the standard of routine and the assessment standard;(2)planning the communication area of "basic disk" and "key disk";(3)play the role of "pedal" of Confucius institute;(4)promote the "silk road" of taijiquan to enter the campus;(5)aiming at cultivating talents of "silk road" in taijiquan;(6)focus on religious cultural differences;(7)fully grasp the social changes brought about by the "five links" policy.Development :(1)improve the system of taijiquan competition and the innovation of stage system;(2)adjust the "brand image" transformation of taijiquan;(3)taking into consideration the three directions of the development of tai chi: fitness direction,technical direction and competitive direction;(4)integrate personal communication and organizational communication;(5)adjust the mode of market economy communication based on profitability.