Influence Of Webcast On Ideological And Political Education Of University Students And Countermeasures

Webcast is the product of the rapid development of network technology in the new media era.As a pan-entertainment network form,webcast has developed rapidly.College students have gradually become an important group participating in webcast.Webcast has a certain positive impact on activating the economy and broadening the channels of part-time employment for college students to a certain extent.However,webcast has more negative effects on college students' psychology,behavior and value orientation.How to reduce the negative impact of webcast on college students and guide college students to correctly treat and participate in live webcasting has become an urgent and important social issue.Based on this,this paper first expounds the relevant theories of webcast and ideological and political education,and explores the relationship between webcast and ideological and political education of college students.Secondly,starting from the analysis of the current situation of webcast,this paper discusses the impact of webcast on college students' ideological and political education,especially the negative impact,and makes an in-depth analysis of the causes of the negative impact.Finally,combined with the actual situation,this paper puts forward some countermeasures and suggestions to reduce the negative impact of webcast on college students' ideological and political education.The main points of this paper are as follows: First,the webcast on the Internet provides recreational and leisure space for college students and part-time employment opportunities for individual college students,which is conducive to guiding the development of college students' personality and establishing innovative consciousness.However,it has formed or has potential negative impacts on the world outlook,outlook on life,values,morality,law,consumption,happiness,studies and employment,as well as physical and mental health and interpersonal relationships of college students,causing certain harm.Second,there are four main contradictions in the formation of some series of negative effects and causes.Firstly,the autonomy and randomness,diversity and richness,convenience and interactivity,instantaneity and interactivity,entertainment and vulgarization of webcast itself lead to mixed quality,mixed good and bad,difficult to supervise and easy to produce negative effects.Secondly,money worship,hedonism,extreme individualism and the drive and pursuit of economic interests are easy to breed vulgarity,vulgarity and kitsch.Thirdly,the relevant laws,policies and supervision mechanism are not perfect.Fourthly,there are deficiencies in the management education of schools and some college students themselves.Second,money worship,hedonism,extreme individualism and the drive and pursuit of economic interests are easy to breed vulgarity,vulgarity and kitsch.Third,the relevant laws,policies and supervision mechanism are not perfect.Fourth,there are deficiencies in the management education of schools and some college students themselves.Third,from the social level,the legal policy level,the network webcast platform level,the school level as well as the university student individual level proposed reduces the network webcastt to the university student thought political education negative influence countermeasure and the suggestion.One is to form a social atmosphere that promotes good,purify the social environment,especially the network environment,and strengthen the construction of citizens' morality.The second is to improve the relevant laws and policies and the network supervision mechanism,implement the examination and classification system,encourage the masses to report,increase the punishment and rectification efforts;The third is to urge the network webcast platform to strengthen management,establish a strict examination access and classification system,improve the webcast and cultural taste,and improve the mode of operation;The fourth is to strengthen college students' campus management,enrich campus culture,pay attention to psychological counseling and part-time employment guidance;The fifth is to strengthen college students' self-management and education,establish correct ideas and self-discipline awareness,strengthen self-cultivation,and correctly view and participate in webcast.