Research On Influence Of Live Network Broadcasting On Ideological And Political Education Of University Students And Countermeasures

Nearly three years have passed since the most prosperous year of live broadcasting in China.Nowadays,live network broadcasting has entered the era of stock,and its development speed has slowed down gradually.From platform to host,the image of "stigmatization" in the early stage of development has not yet been shaken off.But entertainment and vulgarization should not become the inherent label of live network broadcasting.With the breakthrough of new technology,live network broadcasting is quietly changing the way of knowledge dissemination and traditional teaching and learning methods of traditional education with its potential technological strength,influencing the ideological and behavioral of college students with its unique display way,and making the ideological guidance work of college students enter a new era.For colleges and universities,network live broadcasting is very likely to become a "new leader" to promote the development and transformation of information technology in Colleges and universities.For the Ideological and Political Education of College Students,live network broadcasting is a new type of network video media worthy of development,or will become a new network carrier of Ideological and political education and ideological and political theory courses in Colleges and universities.This paper starts from the overview and development trend of live network broadcasting,and then presents the basic portrait of college students using live network broadcasting with questionnaires.Based on this,the main reasons for college students participating in live network broadcasting are explored.Secondly,according to the characteristics of live network broadcasting,the positive and negative effects on Ideological and political education of college students are analyzed.Thirdly,it explores the theoretical thinking of using the network live broadcasting to carry out the ideological and political education of college students and the basic principles that should be followed in the application of the network live broadcasting carrier.Finally,from the basic principles,platform building,content intensive cultivation,team building,brand aggregation,strengthening supervision and other aspects of Ideological and political education construction of College students,try to put forward the Countermeasures of better using network live broadcast to carry out ideological and political education of College students.The full text aims at exploring thepotential ability of live network broadcasting and exploring its advantages to make it a powerful tool for the Ideological and Political Education of College Students.