| With the rapid development of social economy and the continuous improvement of people's living standards,the maximum utility of the people are given more and more attention.With the expectation of higher experience needs,the traditional ways of tourism can not meet the diversified and personalized needs of tourists.The emerge of sports tourism successfully breaks through the bottleneck,and fully integrates advantages from other forms of sports,which achieves the multiple goals of fitness,leisure,and relaxation.Ski tourism,a sub-activity of sports tourism,will expect the enthusiastic participants over 45 million and attract 300 million sports lovers to the winter sports in 2022 with the approaching of the 24 th Winter Olympics in Beijing.Under the background,it will surely become the new darling of the development of sports tourism industry,and will also be cultivated as a new economic growth point.Therefore,how to improve the participation of ski tourism consumers and promote the better and faster development of ski tourism in Dalian has become an urgent problem to be solved.This article aims to investigate the problems through the investigation and research on the current status of the development of ski tourism in Dalian.To put forward a targeted development strategy for it,in order to enhance the economic benefits for the development of Dalian's winter tourism industry.On the basis of consulting relevant research on ski tourism at home and abroad,this paper takes Dalian Happy Snow World,Minghu and Linhai ski resorts as examples,and uses ASEB grid analysis,literature data,questionnaires,mathematical statistics and other research methods to stand From the perspective of consumers,starting from the current status of Dalian ski tourism development,elaborating on the advantages,disadvantages,opportunities and threats of activities,environment,experience and benefits of Dalian ski tourism development,summarizing its existing problems,and proposing targeted improvement strategies,Concluded as follow:1.The development of ski tourism in Dalian has the advantages of geography and natural environment,and is relatively complete in infrastructure,which can basically meet the needs of consumers.Among the consumer groups surveyed,there are many men and women,diverse participation purposes,and stable income.It is expected that the ski resort can provide more services for them.A survey of coaches found that most of them are fresh graduates who lack experience,rarely participate in professional training,and have an uneven balance of male and female coaches.2.The advantages and opportunities of ski tourism in Dalian include: unique folk activities;good ecological environment;convenient transportation;experience of the rise of consumption,government support,etc.There is a short snow period,the theme positioning is not obvious,the product is single,the consumer experience is low,the service quality is not high,the propaganda is small,and the improper development of ski products causes tourists to experience "distortion" and other disadvantages and threats.3.The main problems in the development of ski tourism in Dalian: lack of multi-dimensional in product planning and design;insufficient publicity;low brand recognition rate,it is difficult to attract consumers to experience again;the professional quality of practitioners is poor,and the service quality is not high;The government's related support is small.4.The strategy for the future sustainable development of ski tourism in Dalian: improve the service level of ski resorts;expand the level of media development and publicity;complete the infrastructure and strengthen the safety management mechanism;enhance the diversification and differentiation of ski tourism resources Unique brand image of ski tourism;give full play to the government's functions and provide a favorable guarantee for the development of ski tourism in Dalian. |
PDF Full Text Request