Research On The Development Of Rural Sports Tourism In Qicun Towns In Shanxi Province Under The Strategy Of Rural Revitalization

Rural sports tourism is a new industry in the new era.The healthy development of this industry plays an important role in promoting rural economic development,promoting rural revitalization strategy and healthy China strategy.Based on the development of rural country of sports tourism,as an example,on the basis of absorbing predecessors' research results,the use of ASEB grid analysis of sports tourism activities in rural,rural environment,rural sports tourism destination of experience and the interests of the rural sports tourists strengths,weaknesses,opportunities and threats for analysis and evaluation,To provide suggestions for the benign development of rural sports tourism industry in Qicun Town and promote the prosperity of rural industry to promote rural revitalization.The research contents of this paper are as follows:(1)On the basis of relevant research,firstly analyze the general situation of the development of rural sports tourism in Qicun Town,and think that Qicun Town is rich in resources,distinctive characteristics,has a good foundation for the development of rural sports tourism,has the important significance of driving local economic development and promoting national fitness.(2)Through questionnaire and on-the-spot investigation,expert interview method,such as demographic characteristics of tourists descriptive analysis,decision-making behavior and satisfaction,on this basis,the summary of development of rural countryside sports tourism is surprisingly ASEB analysis matrix,the rural countryside sports tourism activities,the interests of the environment,experience,strengths,weaknesses,opportunities and threats for specific analysis.The results show that: first,Qicun Town village sports tourism activity participation is strong,but visibility is not high,and faced with multiple opportunities and product homogenization threats;Second,the local climate is mild and the transportation is convenient,but the business environment is poor,facing the opportunity of rural landscape improvement and the threat of destruction of the original ecological environment;Third,it can meet the experience needs of tourists,but the integration development is not sufficient,facing the opportunity of the era of experience economy and the threat of the project experience level is not high;Fourthly,it can bring a lot of benefits to tourists,but few of them can get large benefits,facing the opportunity of government support and the threat of distorted tourist experience.(3)Based on the results of the analysis matrix,suggestions are put forward for the development of Qicun Town Village sports tourism.That is,on the basis of existing advantages,seize opportunities,as far as possible to avoid weaknesses and threats.To be specific,at the activity level,the tourism activities will be enriched by creating activities with different characteristics,extending the industrial chain with the hot spring + model and strengthening publicity.At the environmental level,natural environment and social environment are protected and optimized by rational development of resources and strengthening of cultural construction,so as to provide a good travel environment for tourists.At the level of experience,through thematic experience and in-depth experience and with the help of modern science and technology,tourists can enhance their participation in rural sports tourism experience.At the income level,we can improve the income of tourists by improving the infrastructure of rural sports tourism,improving the feedback mechanism of tourists and protecting the authenticity of rural sports tourism resources.