Acquaintance And Stranger:interpersonal Relationship Analysis Of Rural Brokers

Changes in the transformation of macro markets will also cause changes in social structure,relationship models,and social culture.Rural society as part of the "Binary structure",Not only the overall social transformation brings changes,but also the development of the market system endogenously presents a social transformation.A specific village was selected for this study,exploring transformation at the micro level,analyzing the changes of rural society by discussing agricultural industrialization and marketization,analyzing the transaction logic between market rural brokers and farmers.The wave of modernity flows into the countryside,the country cannot absorb so much labor,farmers will find their own way,who have the conditions to go out to work all choose to go out to work,who do not have the conditions to go out to work will seek more ways to increase their income on the local level.Grain brokers are born when marketization meets rural society.They serve groups of farmers and connect with large external markets,their operating logic in the grassroots market reflects the impact of marketization on rural society.Structured process is duality,on the one hand,social structure stipulates people's social activities,on the other hand,people's social activities also generate and regenerate new social structures.Casing study method,choose the towns that I am familiar with and easy to enter,and go deep into the villages Interviews with brokers,farmers,and acquisition sites.With the broker collects grain in summer vacation and winter vacation.Getting a lot of information about grain trading between food broker and farmer.With the advantages of a broker,taking the way of snowball,I interviewed 11 brokers with rich experience in grain trading,7 acquisition stations,cases of many farmers selling grain.Granovetter sees people as actors embedded in practically detailed,ever-changing social relationships,individual economic actions are influenced by social networks,differences in social structure also lead to differences in behavioral results.China is a human society and is greatly influenced by traditional thinking,Relationships become an important dimension affecting people's lives,and people's dependence on acquaintances is growing.I researched in the town and found,farmers also rely on acquaintance relationships,and acquaintances mean that they can maximize benefits.However,farmers do not rely on acquaintances in food sales,not trading grains with acquaintances.This unreasonable behavior is exactly the rational behavior of farmers based on rural society,through careful observations and interviews,realizing the behavioral logic in the grains trading between the broker and the farmer.In this paper,the transformation of rural agricultural industrialization in the town of rural market development tomake thinking.Farmers,rural brokers as the main research focus,agent on the rural market role in the development of the positive and negative aspects,its role cannot be biased,through the study outline of the interactive relationship between farmers and broker,reveals the present situation of the development of the rural market and its essence,what is more important for cultivating the localization development path,make a little contribution to the development of rural agriculture for a long time.