Research On The Innovation Of Sports Tourism Development In Inner Mongolia

With the rapid development of China's economy and society,people's living standards have improved significantly,and China's tourism industry has experienced explosive growth.Tourism has become an important choice for the daily life of our people.China has become the world's largest tourism consumer market,and has entered the new era of mass tourism and national leisure tourism.In recent years,sports tourism has become a sunrise industry with great development potential,and has received more and more attention and attention.The State Council has successively issued a number of policy measures to encourage and guide the development of the sports tourism industry.Inner Mongolia firmly grasps the good opportunities for the transformation and upgrading of sports tourism,and utilizes its unique natural resources advantages and rich national sports tourism resources to guide the changes in the current tourism market,improve the importance of sports tourism development,and promote local sports.The tourism industry has made great progress and played an important role in promoting the economic and social development of Inner Mongolia Autonomous Region.However,compared with the developed regions in China,the development of sports tourism in Inner Mongolia is still quite common,especially in the development of sports tourism resources,innovation in sports tourism,and management of sports tourism market.Therefore,as an important part of Inner Mongolia tourism,sports tourism is very necessary and important to study the innovative development of sports tourism in Inner Mongolia.This paper conducts an in-depth analysis and research on the development status of sports tourism in Inner Mongolia Autonomous Region.It summarizes the background,significance,research status at home and abroad,sports tourism overview,research ideas,research content,research methods and innovation points.The development status of sports tourism in Inner Mongolia mainly includes the introduction of sports tourism resources in Inner Mongolia,the situation of sports tourism market,the types of sports tourism and the scale and characteristics of sports tourism industry.Then,it points out the constraints of the development of sports tourism in Inner Mongolia.Finally,it puts forward Countermeasures and safeguard measures for the development of sports tourism in Inner Mongolia.Specifically,the following conclusions are drawn:(1)Inner Mongolia sports tourism resources are rich and diverse,including not onlynatural tourism resources,but also ethnic tourism resources,as well as cultural tourism resources;Inner Mongolia sports tourism market has initially formed in Hohhot,Hailar,Chifeng and Xilinhot,and Yinchuan.The city is the center of the four major tourist markets.(2)The types of sports tourism in Inner Mongolia are increasingly diversified,mainly including grassland desert sightseeing experience sports tourism,leisure and holiday sports tourism,forest hunting sports tourism,ice and snow gliding sports tourism and red sports tourism.(3)The scale of sports tourism industry in Inner Mongolia is increasing day by day,mainly showing distinctive characteristics of nationality and locality,richness and timeliness,good matching of other resources and versatility.(4)There is still a big gap between the development of sports tourism in Inner Mongolia and the developed regions,mainly because there are still many constraints in the development process,including insufficient development of sports tourism resources,insufficient development of sports tourism market,insufficient promotion of sports tourism products,and sports tourism.Basic protection is insufficient in four aspects(5)Inner Mongolia sports tourism development innovation strategy,including grassland ecotourism,national traditional festival tourism,health tourism and the organic combination of "Internet +" and sports tourism(6)Safeguard measures for the development of sports tourism in Inner Mongolia.If Inner Mongolia sports tourism wants to achieve innovative development,it must require government support to guide,optimize the industrial environment,promote multi-channel publicity and improve infrastructure construction,and put forward the development of sports tourism in Inner Mongolia.The safeguards that need to be provided.