Research On The Current Situation And Development Strategy Of Taiyuan Private Fitness Education Studio

This paper analyzes the current situation and Countermeasures of the development of Taiyuan fitness studio.The purpose and significance of the research is to understand the characteristics and laws of the development of the fitness studio through investigation,to help people understand the actual situation of the development of the fitness studio in Taiyuan,to provide some suggestions for the operation of the fitness studio,and to let people know more about the fitness studio in Taiyuan.With the development of society,the definition of beauty is changing.Obesity,too thin and other issues will affect a person's appearance,healthy,sunny appearance and good body are more and more popular.By using the methods of interview,on-the-spot investigation,questionnaire survey and mathematical statistics,this paper makes a detailed investigation and analysis of the operation and personnel structure of the private fitness education studio,and selects 20 private fitness education studios with good operation in Taiyuan City as the research object,and makes a survey of the operators,private coaches and members of the workshop.The research content includes the fitness studio The research results show that the geographical location of Taiyuan fitness Private Education Studio is mostly near the business district,with the characteristics of small area,small investment and good environment.The cost of decoration and equipment is generally high.Most of the operators are men,who have had the experience of personal trainer The development prospect of the industry is more recognized;the personal trainer shows the characteristics of youth and strong professional ability;the members of the fitness studio are generally satisfied with the service of the studio and the personal trainer,with good persistence,great consumption potential and high exercise frequency;the fitness studio has a strong competitive advantage in the fitness market,with a variety of courses;the fitness studio The challenge of few customer groups and single way of publicity.In the process of operation,the fitness studio should actively absorb the social capital investment,closely follow the relevant national policies,optimize the management mode,actively improve the reputation of the fitness studio and customer satisfaction,enhance the professional level and service level of the personal trainer,optimize the curriculum,actively organize the staff to go out for training,broaden the publicity channels,and actively promote the private fitness studio Industry development.