Analysis Of The Operation Of A Fitness Personal Trainer Studio

In China, fitness industry is still at the exploratory stage of development. Thefitness club-member number is relatively small, and people’s fitness activities have notformed a fixed pattern, which means for this newly developed industry there is notmuch local experience we can use. According to the market investigation, currently inBeijing, Shanghai and Chongqing, on average setting up a delicately decorated fitnessstudio with a major area of100~150square meters will occur a cost within100000yuan; plus configuration of power equipment, aerobic exercise equipment, pilatesequipment and fitness training props, total investment should be around300000yuan.However rent then can be eliminated, from which perspective, the investment cost inpersonal fitness studio is relatively small. Generally, each member’s averageconsumption ranges from15000yuan to20000yuan, which means revenues from40members can absorb the cost; thus a return on investment of more than100%can beachieved with100members. About60%of China’s gross national product (GNP) peryear is produced by small to medium-sized enterprises, which mostly belong toindividual entrepreneurs. These enterprises contribute greatly to job creation foruniversity students and provide various other employment opportunities for the society.As sports professional graduates, succeed in creating and operating their own personalfitness training workshop, is ideal for their self-career-achievement, their family lifesecurity and also helpful to the society. Chongqing’s policies on supportingentrepreneurship creation also provide a favorable environment for setting up a personalfitness training studio.Some key factors to the success of a personal fitness training studio is basicservices, professional and technical support, marketing promotion and derivativeproduct developments, etc. For instance, as the core link in fitness service industrychain, Cui Haicheng fitness studio provides professional personal training services; itsoperation success was largely due to the accumulation of its successful experience in theindustry from the past; and the fact that it successfully incorporated the value of theabove factors. In terms of personal fitness service industry development in China, thebiggest problems are not only the lack of a strong knowledge base and the characteristicof fitness instructor training; but more the lack of a dominant market consciousness andthe operation mechanism that direct the various links of the fitness industrial chain, which is what we have to reflect on and draw lessons from when developing the fitnessservice.Since fitness studios is still in its infancy just arriving in China, the confidence ofthe personal trainers, the protection of the members’ consumer interests and variousother aspects are in deep need to be established which requires practitioners’ diligentworking and learning. The essential aspects practitioners need to focus on for furtherdevelopment of fitness studio industry should be better customer relationshipmaintenance, more personalized customer service and the new markets expansions.From our analysis we believe only in this way can we form a virtuous circle for thedevelopment of fitness service industry.